Fireside Chat with Ben Foster: Vision-Led Product Management

Rapid iteration, A/B testing, and growth hacking—these buzzwords have everyone’s attention in product management today. But while they dominate the current discussion, something even more significant has been lost in their limelight: long-term value creation for the customer.

Ben Foster and his partner Rajesh Nerlikar believe that consistently delivering meaningful outcomes requires a deep understanding of your customer’s definition of success. Combine a bold customer-centric vision with a practical execution strategy, and you have a recipe that reveals product development priorities and the pathway to innovation.

Ben will share stories and insights on becoming a product-driven company. You’ll learn how Vision-Led Product Management helps you achieve company objectives by meeting both current and future customer needs.

A significant portion of this talk will be active Q&A. Bring your burning questions and get Ben's insights.

Ben has more than 20 years of product management experience. He is the chief product officer at WHOOP and founder of Prodify. He was formerly a senior product manager at eBay, vice president of product at Opower, and chief product officer at GoCanvas. Ben is the co-author of "Build What Matters: Delivering Key Outcomes with Vision-Led Product Management.