10 & 10; Prove it before you do it

10 & 10 is a process for investigating what problems are important to your customers and tempering that with feedback from your staff.

Using participant-driven interviews, data gathering, and customer journey mapping, this process helps to confirm the problem (both from internal and external perspectives) and solution before beginning to invest time and money into development or purchasing.

Jon has been refining this process over the last two years and would love to share his learnings and hear your thoughts.

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With a background in customer research, process improvement, and strategy, Jon has worked across the public and private sectors and is always looking for new ways to get things done faster.