We'll have two 20-minute talks, each followed by 10 minutes of Q&A. We'll have plenty of time at the start and end of the meetup for tasty beverages and networking.
Using Wireframes to Communicate Product Vision
Amy King, Software Product Manager at Digimarc
Over the past year, I learned how designing, creating, and sharing wireframes greatly facilitate communication both for the overall product vision that impacts multiple teams, and prepping smaller product features for engineers. For product managers that did not have a graphics background like me, "design" is an intimidating skill to tackle, but one that is valuable when working with engineers, designers, and marketing teams. In this presentation, I will share:
1) How I got started
2) A couple examples of how I used wireframes to align multiple teams to work towards the same product vision
3) Recommendations and pros/cons of different wireframing software to help people get started
Amy King is a software product manager. she likes learning about different industries and how people use technology in their jobs, then figure out how her team can build software to help people be more efficient with their work
Supercharging User Engagement by Supporting Autonomy: Practical Motivation Science for Product Managers
Jahed Momand, Head of Product Management at Conversa Health
The talk of the town in theories of behavior change in technology center on centuries old behaviorism, such as BJ Fogg's Behavior Model or Nir Eyal's Hook Model.
But, what if you're trying to precipitate a user behavior that's complex? That happens over long time domains? That isn't immediately rewardable?
How do you support users in finding the motivation to interact with your product, when push notifications just won't do the trick?
I'll talk about how we applied the science of motivation, Edward Deci's self-determination theory, to product design at Conversa Health, for outsized gains in patient engagement, retention, and NPS.
Jahed heads up the product team at Conversa Health, an automated care management chatbot for health systems, leading them to successful A and B rounds of funding during his tenure.
Before, he led the product growth team at Zoomcare, where he increased revenue and visits 240% over 18 rapid fire months, leading up to their acquisition by Peace Health.
Before that he worked with Dan Ariely of Predictably Irrational fame on applying behavioral economics to projects within Google, and worked in the adtech industry applying behavioral science to ad units (he's not proud of this work).
Way before then, he played poker professionally for a few years after grad school, where he completed an MS in Physics at the University of Illinois, Urbana-Champaign.
Also, thank you to our host, Jama Software. And thank you to Emerge Interactive for sponsoring the food. Check out their job postings here:
Jama Software: https://www.jamasoftware.com/company/careers/
Emerge Interactive: http://careers.emergeinteractive.com/