World Product Day: Product Validation Streams

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On May 27 we’ll be celebrating 10 years of ProductTank - we're excited to partner with Connected and Bose for our third World Product Day!

About the topic

Product Validation Streams: Bringing multi-disciplinary product discovery into your practice

Mikkel Lunding, Senior Product Strategist at Connected, will share a real-world example of how to de-risk product development through hypothesis-driven validation and product experimentation. The story will focus on the initial phases of Connected's product discovery work with its client Bose. The process led to increased strategic confidence, which empowered the Bose team to derisk their innovation efforts and invest in building a mature product.

This interactive online session will dive into specific examples of work done in the product discovery process and will touch upon how the product concept was tested and evaluated through the four product risks: desirability, viability, feasibility, and usability.
The final outcome of the project was a thorough product strategy and a clear path to market for the final product.

Following the presentation, Pelham Norville, Senior Director Category Management & Strategy, Bose Automotive Division, and Ilissa Bruser, Manager, Corporate Incubation at Bose will join Mikkel and Kyle Lubieniecki on a panel to share their challenges and learnings from this process and to answer questions from the audience.

About the speakers

Mikkel Lunding - Senior Product Strategist at Connected
Former: Google, Scotiabank, Trivago

Mikkel is a Senior Product Strategist at Connected. With a background in design and technology and with more than a dozen large UX research projects in his portfolio, Mikkel’s work is powered by a strong desire to reach simple and delightful user experiences in digital products. Throughout his work in tech, Mikkel has founded an in-house innovation program at one of the largest tech companies in Silicon Valley with the aim to foster and encourage innovation within internal departments. Furthermore, he’s been working on a handful of high-profile moonshot products for various companies throughout his career in tech.

Pelham Norville – Senior Director Category Management & Strategy, Bose Automotive Division

Pelham is the head of product management and category strategy for Bose Automotive - leading the team that is responsible for incubating new concepts and business models, roadmap and strategy development, and championing products from inception through launch. During his time at Bose he’s worked in Consumer Electronics, Corporate Strategy and Innovation and Bose Automotive focused on product management, strategy, business development & partnerships, and front end innovation. Some of the products Pelham has worked on include Bose’s first Bluetooth speakers SoundLink Mobile and SoundLink Mini, Bose’s first soundbar Cinemate 1SR, the SoundWear Companion wearable speaker, and integration of digital assistants (Alexa, Google Assistant) into Bose headphones and speakers.

Ilissa Bruser – Manager, Corporate Incubation, Bose

Ilissa is a seasoned product manager with over 11 years of experience concepting, developing, and launching successful consumer-facing hardware products. For the last three years, she's worked in Bose Corporation's corporate incubation function and has led multiple cross-functional teams looking into opportunities around enterprise wearables, micromobility, and travel. Prior to her current role, she managed some of Bose’s best-selling Bluetooth speakers including SoundLink Revolve and Revolve+, SoundLink Micro, and SoundLink Mini II.

Panel moderated by Kyle Lubieniecki - Senior Product Manager, Coursera

Kyle is a Senior Product Manager at Coursera and organizes ProductTank Toronto.