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TOPIC: theSkimm CPO on Building Loyalty into Products
theSkimm has a loyal audience of 7M readers…also known as “Skimm’rs”. As you can imagine, it’s a product manager’s dream to build for people who care about your product. How do you incorporate the input from your most loyal customers into the products you build? Hear from theSkimm CPO Dheerja Kaur as she talks about developing subscription products for its audience. In addition, she will talk about how theSkimm takes an innovative approach to deliver content and information.
About The Speaker: Dheerja Kaur is the Chief Product Officer at theSkimm, a company that focuses on delivering news and information into the routines of female millennials. Prior to joining theSkimm, Dheerja was a product leader at ESPN - working across all of ESPN's digital products and spearheading major initiatives. Key projects included the internationalization of ESPN digital properties, Grantland, some of their flagship apps and a relaunch of ESPN.com.
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