When Strategy Meets Reality with Laura Porto Stockwell

As experience design and strategy professionals we love process and order! But what happens when project deadlines, constrained budgets and plain old life strikes? Don’t despair. While it can be challenging, there are some key steps you can take to help keep the project on track while maintaining your sanity and producing stellar work. Join us to discuss best practices vs. best-possible practices and hear about winning against the odds.

Bio

Laura Porto Stockwell
Chief Strategy Officer, lauraps.com, stratschool.com

Laura Porto Stockwell is the Chief Strategy Officer at lauraps, a digital marketing consultancy, and Strat School, which offers online classes and coaching in digital strategy. With more than 20 years of experience in the digital space, Laura delivers inspired and actionable digital strategies that help organizations be more effective, more connected and more amazing. She’s served in executive level roles across the U.S. and Italy for agencies including Razorfish, Publicis, and marchFIRST. Laura’s client list includes Avanade, Alaska Airlines, Bill and Melinda Gates Foundation, Microsoft, Nike, Nordstrom, and T-Mobile, among others. Laura speaks regularly at industry events and has been a guest lecturer at the University of Washington. She holds a Master of Arts in Media Studies with a focus in social media from The New School in New York City and a Bachelor of Science in Journalism from the University of Colorado at Boulder.