Tales (and Tools) of a UX Designer in East Africa

This is a past event

90 people went

Location image of event venue


How do you design interfaces for people who cannot read? How do you advertise a new product to someone that never leaves their rural farm? How do you conduct a user interview about a sensitive topic if you’re surrounded by 20 curious kids?

Cara Kleid is a UX designer and researcher who will be giving a talk about her experience living and working in Uganda where she helped create and launch mobile financial products and services to meet the needs of the rural poor.


• Photos from research field trips
• Tools used to conduct user research
• Tips for designing for people in developing countries
• Resources for practitioners interested in working in developing countries

About Cara

Cara Kleid is a user experience designer at Fell Swoop, a UX design agency in Pioneer Square. She creates services and products for non-profit organizations, start-ups, and Fortune 500 companies that result in positive impact for people and business. She has managed and designed for a diverse array of clients such as Bill and Melinda Gates Foundation, Grameen Foundation, Johnson & Johnson, and Microsoft for which she brought together interdisciplinary and international teams to approach and redefine mobile financial services, health care, fitness tracking, and health insurance experiences from a design-thinking perspective.



Talk is sponsored by Amazon Design Leadership.