Integrated Digital Marketing & Content Strategy

Is traffic, engagement, and conversion vital to your or your client’s web success? Then you don’t want to miss this unique meetup.

Content marketing has emerged as the top methodology online leaders are using to grow their digital footprint and sell their products and services. There are many moving pieces to doing content marketing the right way. So it's no wonder that so many organizations from startups to the fortune 500 are struggling to bring it all together.

In talking with scores of organizations and agencies, it is obvious what is missing is a cohesive methodology as well as a toolbox filled with the vital instruments for successfully integrating content marketing. So we set out to solve that.

In this presentation, we will walk through a complete framework and set of proven best practices for marketing the right way. We will cover the strategies and tactics leaders are using to produce extraordinary results on today’s Internet.

We realize that it takes more than strategy to produce results. It also requires a tool set to execute. So we will go beyond methodology and also provide you with an all-in-one platform for building the ultimate content marketing platform.

For those just now exploring content marketing, you will learn how it all fits together and essential steps to get started quickly. For experienced digital marketers, we have mixed in a lot of data, trends and advanced tips. Whether you are working on in-house websites or for an agency, everyone will take away high impact ideas for developing websites that generate results.

About the Presenter

Tom McCracken is a 20+ year web industry veteran. He has an unusually diverse background, ranging across web development, UX, marketing, content strategy, data analysis, and agile project management. His passion is helping organizations transition beyond common websites into results-oriented web efforts that make a true business impact.

Over the past 20 years, Tom has consulted on over 200 digital projects for companies such as AT&T, U.S. Bank, Abbott Labs, IBM, Pratt & Whitney, ADP, E*TRADE, NEC, Nationwide Insurance, Simon & Schuster, and Tektronics, along with numerous small and mid-sized organizations.

Schedule

10:00-10:30 AM Welcome & Networking
10:30-11:30 AM Presentation
11:30-12:00 PM Q&A
12:00- 1:00 PM Lunch & Networking