Guest speaker Steve Johnson serves up some crazy talk on product management

Steve Johnson says crazy things about product management, working with development, and why sales people don’t know their customers.

In this session, author Steve Johnson shares his experiences managing products during 20+ years of consulting with product teams. He introduces a nimble idea-to-market process with strong emphasis on personal experience with customers. From business planning to product launch, this approach for managing products empowers your product team to work smarter and collaborate better with colleagues and customers.

Steve is a product management process coach, author, speaker, and advisor. His approach is based on the belief that minimal process and simple templates result in a nimble product marketing and management team.

Before founding Under10, Steve was a Pragmatic Marketing instructor for over 15 years and personally trained thousands of product and executive teams.