Creating the Right Content to Connect

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Connecting Through Content Isn't Easy.

Learn how to do it right, even if it's hard. The purpose of any business is to be the absolute solution to the need they are filling.

Join Heather Kilcrease ( and Amber Frazier-Finkelstein ( as they explain away the mysteries of creating content that connects in a way that drives your business.

SEO Optimization should not be the only formula for your success. While technical optimization is useful - it can also temperamental. Real content optimization (informational content) creates faith and trust in your brand. Successful content revolves around the passion of what you do and the solutions your company offers, not what’s it's "selling".

Although, there is no formula for optimized content. There are verifiable ways to shine.

Neil Gaiman once said exactly what we, as SEO strategist, optimizers and writers, need to do, "Make.Good.Art".

Everything in this world, whether it's a mathematical equation or blog, came to fruition through an idea and the urgent NEED to create it. That's the original D.N.A. of optimized content.

Our Gold Level Sponsor

Adapt Partners ( - No matter what your situation, we have the experience and technical skills to develop a strategic plan for your needs. Our team will develop and implement a strategy on your behalf, or work with your internal or external development team to produce results quickly and efficiently.

Venue Sponsor

Authority Labs ( helps you gain an understanding of how search engines are displaying your brand over time.

Silver Sponsors

COCG ( (no longer Click Optimize) can make your site stand out from the white noise.

Elon Master of Arts in Interactive Media ( is where tomorrow's digital professionals are being trained today.