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Local SEO For The Small Business Owner

Over 50% of search queries have local intent. Local search has become one of the most important aspects of search engine optimization for small and medium sized businesses. 

Local SEO is the process of optimizing a business for specific products or services in a specific location. This month we'll get into the details of how to succeed with a local SEO strategy. Whether you have a single location or multiple locations, a local SEO strategy will help you bring in additional customers. 

Small businesses have the same needs as big businesses, except without the budgets, resources, personnel, and time. What steps does a typical small business take to be in the right place at the right time when people are looking for them? We'll cover local from top to bottom including:

• Keyword Research & Targeting

• On-Page Factors

• Google My Business Listing

• Local Citations / NAP Listings

• Industry & Local Specific Links

• Reviews

Patrick Stox is one of your organizers for the Raleigh SEO Meetup. He's a contributing author for the All Things SEO column on Search Engine Land, and a few other SEO blogs. He's been interviewed for podcasts and has spoken at several Meetup groups as well as digital conferences.

Patrick Stox is the Marketing Project Supervisor for TheeDesign Studio in Raleigh. Patrick actively answers questions related to SEO as TheeDesign on the Moz Q&A Community and on several relevant subreddits such as /r/seo /r/ppc /r/bigseo /r/analytics and is often a top contributor in several SEO, digital marketing, and Raleigh groups on LinkedIn.

You can connect with Patrick on LinkedIn and Twitter @patrickstox.

If you can't be here in person, unlimited numbers can watch the live stream at

Please take five minutes to complete our member survey if you have not already done so:

Join or login to comment.

  • Darrell

    Very glad I went. Patrick did a great job and I took a ton of notes and met some interesting people. Liked the new venue.

    2 · July 25, 2015

  • BOB M.

    Thank you JR

    1 · July 23, 2015

  • BOB M.

    Hi I missed last nights meeting is there anyway I can watch it online thank you

    1 · July 22, 2015

    • JR O.

      Here is the link. http://www.raleighseo...­. I think the video got most of it but there were some technical difficulties towards the end.

      2 · July 22, 2015

  • Lynne

    Patrick gave a great presentation and is clearly very knowledgeable. He has an SEO brain on steroids.

    4 · July 22, 2015

  • Bill D

    Patrick really knows local SEO

    4 · July 22, 2015

  • A former member
    A former member

    Learned a few extra resources I didn't know about

    2 · July 22, 2015

  • Nikolei Z.

    Lol, so i got this email today...
    "I want to offer you our SEO Services for FREE.... Yep, not kidding. We are so confident in our services we want you to test us out for 1 month FREE !!

    We offer real results for real companies and we want to prove it.

    What is a good contact number to reach you on so that I can personally go over your website with you and show you the traffic you could receive to grow your business so you can start your 1 month FREE trial."

    2 · July 22, 2015

  • Nikolei Z.

    I liked the venue, other than the loud lady in the back :) The burgers were awesome. The projector size woulda been nice if bigger, but no biggie as long as the slide text is decent size. GJ Patrick on presenting.

    2 · July 21, 2015

  • Paul M.

    Patrick mentioned the PowerPoint would be available since we couldn't see half the slides. Where can we access that? Thanks.

    1 · July 21, 2015

  • Patrick S.

    Thanks everyone for coming out tonight. Here is the PowerPoint presentation:

    3 · July 21, 2015

  • Luis L.

    Very informative and very nice people.

    3 · July 21, 2015

  • Jennifer S.

    Thanks for streaming this online! I appreciate it.

    3 · July 21, 2015

  • candace

    good morning. will the live stream page be updated this afternoon? a previous session is still showing on the /live page.

    also, do you have to login using twitter? that appears to be a requirement based on what i'm seeing on the /live page.

    thank you

    1 · July 21, 2015

    • Patrick S.

      We will update the /live link when we start the hangout this evening. You should be able to see the stream without being logged in and I believe that login is for the twitter feed and question voting system.

      2 · July 21, 2015

    • candace

      Thanks for the info Patrick- I look forward to the presentation.

      1 · July 21, 2015

  • Frank C J.

    Please update your RSVP status so we know who will be at the meeting.

    Also, Sharky's is offering a 20% discount on food for everyone in our group - so you can have dinner there. Patrick, JR, and I had lunch there last week and we highly recommend the burger, club sandwich, and wings. Feel free to grab a beer as well, but NC does not allow discounts on alcohol.

    This is a much better venue for networking than the library was, and there's no shortage of room for attendees.

    See you there!

    July 20, 2015

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