Deep Dive Into Performance - Understanding Analytics & Conversion Metrics

You’ve used the latest SEO technique to build the most search engine friendly site around. How do you know that it’s successful? You can measure revenue, traffic, phone calls, form fills and downloads, but you need to put all of that information together to understand what your online marketing spend has actually produced. Going from your spend to your earnings is more than a one-step process. Mark Sherwin and Greg Shadik take a deep dive into conversion funnels, analytics and metrics so you get a complete picture of how well you’re actually performing.

Mark Sherwin, @surewins (https://twitter.com/surewins) co-founder of LeadsNearby (http://www.leadsnearby.com/), is president of client solutions for the full service digital marketing agency. Mark has more than 17 years of experience in both online and traditional marketing. Using his strong marketing background, he has developed effective interactive marketing campaigns including paid search, affiliate marketing, SEO campaigns and more. Mark specializes in implementing programs that achieve high results and deliver a high return on investment.

Greg Shadik is LeadsNearby (http://www.leadsnearby.com/)’s Customer Success Manager and Certified Google AdWords Specialist. He stays abreast of what Google looks for in SEO, PPC, Social Media and Digital Marketing Content. He uses this information to optimize both paid search and organic search efforts for LeadsNearby’s local service clients. Greg specializes in analyzing results and adjusting interactive elements to improve ROI.

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