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Google's Top 3 Ranking Factors: Content, Links & RankBrain

NEW FOR AUGUST - Starting this month, we will be hosting a raffle. Check out what you can win, and enter the drawing.

For several years now, Google has said that it uses more than 200 signals to rank pages. Many of them have more than 50 variations within a single factor. It's rare that any of the factors are confirmed by Google, but in the past year they have confirmed the top 3 ranking factors. Last year Google confirmed RankBrain was the third most important ranking factor, but Google refused to say what the first two were. That is until earlier this year when Andrey Lipattsev, a Search Quality Senior Strategist at Google, said the other two factors were links and content. JR Oakes and Patrick Stox will break down some of the things that Google may be looking for with regards to content, links, and RankBrain and tell you what you really need to know about each.

JR Oakes is the Director of Strategy for Consultwebs, an agency that specializes in online marketing for law firms throughout the United States and internationally. He is in charge of developing and managing the company’s comprehensive approach to search marketing strategy for their clients. In this role, JR analyzes and adapts strategy to address the constantly changing factors that affect online visibility. He leverages data analysis, testing, and SEO / development best practices to help the team provide more value to their clients.  He is also one of the co-organizers of the Raleigh SEO Meetup, a Search Engine Land author, and is a member of several SEO groups around the country.

Patrick Stox is a Technical SEO Specialist for IBM and one of your organizers for the Raleigh SEO Meetup. He’s also an author for industry blogs such as Search Engine Land, Marketing Land, and Search Engine Journal. Patrick speaks at major search conferences and has spoken at both SMX Advanced and SMX West this year.

Goo Goo Dolls & Collective Soul Tickets

The Raleigh SEO Meetup is now offering up for raffle one pair of tickets to the Goo Goo Dolls concert, with special guest Collective Soul. The concert will be on Satuday Aug 27, 2016 at 7:00 PM at Red Hat Amphitheater. Enter now and join us Tuesday to see if you're the winner.

Parking

This month, parking will be at a premium. There are a few spots available behind The Knowledge Tree and more street parking on the roads behind the venue. Additionally, there is a parking deck nearby (Sullivan Parking Lot). Arrive early to make the 10 minute walk from the parking deck to the venue, or arrive earlier to get a closer spot.

The RSVP system on Meetup is only for people that will be at the venue in person.

Unlimited numbers can watch the live stream at RaleighSEOMeetup.org/live.

Join or login to comment.

  • Mary L.

    Excellent presentation, fellas... and thanks for your patience with my litany of questions! Relevancy across a group of pages vs. one page was quite interesting. Plus, it's time to give http2 a whirl.

    1 · August 17

  • Rachel L.

    Insightful content, and can't wait to dig into the sources in the slide deck - thank you! Since links are still one of the most powerful SEO tools, I would love to see a future session on how to conduct a link-building campaign without being creepy. :)

    August 17

  • Lynne

    This would've been a 4 star review except for the fact that Amazing Phil showed up, pushing it to 5.

    1 · August 17

  • Mike O.

    I enjoyed the meetup and I really liked the relaxed office environment without cubicles. I appreciate the presenters taking the time to answer plenty of questions as well.

    1 · August 17

  • Paul S.

    Awesome meet and locations. Thanks

    1 · August 16

  • Patrick S.

    Thank you all for coming tonight. You can find the presentation at http://bit.ly/3-ranking-factors

    5 · August 16

  • Phil B.

    Can we all chip in and get JR a proper hat? ;-)

    1 · August 16

    • Paul S.

      Suggestions for a hat. How about a propeller hat

      1 · August 16

    • JR O.

      This hat is amazing because I am the one wearing it. Lol. Nice to see you tonight Phil.

      August 16

  • Michele

    are you streaming yet?

    August 16

  • Frank C J.

    Who wants to help setup some chairs? Three people helping to put out these 60 chairs will make the job much easier. Meet me at the venue at 5:30 to help, and you'll find the parking much easier than if you arrive later. 😀

    August 16

    • Paul H.

      I will try help, though obviously can only be there around 6:10 or so...

      1 · August 16

    • Frank C J.

      I was suprised to find everything setup when I got here at 5. The only need to get here early is to find a parking spot. See you soon.

      1 · August 16

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