Content Marketing

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Do you find yourself asking...

• What content do my visitors want, what should I write/create?

• Can I identify what content marketing efforts are working and which are not?

• How to measure ROI of content marketing?

• What are the high ROI content marketing best practices?

• How can writers use SEO data to improve content marketing?

• How would you create a content marketing plan for the next 8 weeks?

Join us for a panel discussion about content marketing. Bring your questions and a notepad because you will want to take full advantage of the advice offered by these experts in content marketing.

Steven van Vessum (https://twitter.com/Stevenvvessum/) has been in the SEO industry for over a decade. He's worked with large and small companies from all over the globe, from a variety of niches.

After being an in-house SEO for three years he was approached by Google to join their Search Quality team. Instead, he choose to start his own agency which he ran for 8 years. All of this knowledge and expertise culminated when he co-­founded ContentKing (https://www.becontentking.com/). ContentKing is growing fast and has recently been shortlisted for 2 European Search Awards.

Search Analyst at Adapt Partners (https://adaptpartners.com/), Grayson Parks (https://adaptpartners.com/about-us/grayson-parks/) enjoys all aspects of digital marketing, from creating content that is both engaging and informative, to data-driven projects that offer new insights and understanding. I'm always looking for ways to innovate and improve SEO processes.

Kat Haselkorn (https://www.linkedin.com/in/kat-haselkorn-71a82228) is the Director of Content with Go Fish Digital (https://gofishdigital.com/), a full service digital marketing agency based in the Washington, DC area. She has helped dozens of clients boost their overall brand presence and increase search rankings through innovative content strategy and SEM techniques. Kat's work has been featured in The Huffington Post (http://www.huffingtonpost.com/author/khaselkorn-792), Search Engine Journal (https://www.searchenginejournal.com/social-media-trends-2017/181768/), and Social Media Today (http://www.socialmediatoday.com/users/khaselkorn), among other well-known industry publications.

Featured Sponsor

This month, food is provided by the team at Go Fish Digital.

Go Fish Digital (https://gofishdigital.com/) is a full-service digital marketing agency. From search engine optimization to reputation management, web design to PPC, we help build, improve, and promote brands online. We help a wide range of clients, from fast-growing startups to large enterprises like GEICO and Symanetc. Our team has the experience and expertise to make your digital project a success.

Venue Sponsor

Oak City Tech (https://www.oakcitytechnology.com/) is active in our local Raleigh-Durham-Chapel Hill community. We donate time to local non-profit organizations, volunteer at STEM expos, host networking events, and help tend to community gardens. We are also actively involved in helping the next generation of entrepreneurs through hosting tech meet ups as well as the Google for Entrepreneurs program. We participate in events like the Black Founders Durham event (http://www.gfeexchange.com/black-founders-durham/). Now, we're the venue sponsor for this Raleigh SEO Meetup event.

The RSVP system on Meetup is only for people that will be at the venue in person.

Unlimited numbers can watch the live stream at RaleighSEOMeetup.org/live (http://www.RaleighSEOMeetup.org/live).