Keyword Research Panel Discussion

Due to mask mandates in Raleigh and Durham, this event is moving online. Please RSVP on Eventbrite to ensure you receive an email with the meeting link: https://www.eventbrite.com/e/keyword-research-panel-discussion-tickets-167122569103

Maybe there is something more to keywords than just inserting phrases into text without considering the user experience?

Perhaps it would be a good idea to consider the intent behind each search phrase?

Just stuffing a list of keywords into your content doesn't help anyone, so how should you approach keyword research?

During this panel discussion, you will find answers to these questions and more. Be sure to bring your own questions about keyword research.

Each panelist will provide a brief summary of their approach to keyword research. Next, we will have a discussion about why they each made the decisions they did with their process. Sure, you will learn how they do keyword research. However, our discussion will delve deeper into the reasons behind each of the choices that makeup their process.

Keyword Research Panel

Chelsea Nodine (Reunion Marketing)

A Pacific Northwest transplant living in the South, Chelsea Nodine studied Biology before finding her calling in marketing almost 15 years ago. She now leads Reunion Marketing’s SEO Strategy team in the quest for organic growth, increased keyword rankings, and Local SEO domination, recently earning them a spot on Moz’s Recommended Companies list. In her off time, Chelsea loves reading and baking delicious treats with her three beautiful daughters.

Carolyn Wilborn (ROI Revolution)

Carolyn Wilborn is an SEO Content Manager at ROI Revolution. She's worked in online content for 20+ years, including 6 years in an online newsroom and 8 years in digital marketing. Growing up as a military brat, she's learned how to quickly adapt to new situations and communicate with people from a wide range of backgrounds. Carolyn read 187 books last year, but she won't tell you which ones.

Matthew Kay (Compound Growth Marketing)

Growth-minded marketer with a proven track record and years of experience driving positive outcomes across digital channels. Pursuing excellence every day in SEO, email marketing, web design, and beyond.

Casey Barnett (Method Savvy)

Meeting schedule:
6:00 - 6:15 Networking Pizza Party
6:15 - 7:30 Presentation with Q/A

Join us for the networking pizza party (drinks and food provided by our sponsors) followed by the presentation. We will wrap up by 7:30 PM to provide time for networking with your fellow marketers.

Have a great evening with other marketers in the Triangle, join us!

Can't attend in person? You can watch the live stream on Facebook, YouTube, and Twitter. Just follow our social channels and activate notifications so you will get a reminder when we are live. Also, you can always tweet your digital marketing questions @SEOMeetup

Over the past year and some change, we have been meeting weekly for SEO Social events online. These have offered an opportunity for people outside the Raleigh area to join us and learn about SEO. If you're not ready to return to in-person events, we will continue to have multiple SEO Social events online at http://SEOSocial.club

We had our first in-person event in June and will be following the NC guidelines for these events. If you are fully vaccinated, you are not required to wear a mask. For the latest guidelines, you can find the NC executive orders here: https://governor.nc.gov/news/executive-orders

Join us to discuss...

• is keyword research still important
• what are keyword research tools
• what are keyword research services
• why keyword research is important
• what keyword research
• can keyword research
• we can do keyword research through
• can you outsource keyword research
• can you do keyword research
• what keyword research
• how to use keyword research
• how to do keyword research
• how to keyword research free
• how to keyword research for fiverr