We all know that content is king and you must develop 10X content if you want to rank today. But, what does that even mean?!
Join us to learn:
- Why all businesses & organizations need to care about content marketing
- How small teams or teams with limited budgets can make content marketing work for them
- How to properly research topics to increase interest
- What to do if no one is reading or engaging
- How to properly promote & use your content for more than just the blog
Chris Sciulli is the Digital Marketing Lead for the International Society of Automation (ISA), an international non-profit STEM organization and the owner/author of the Smokehouse SEO digital marketing blog. He has over eight years of digital marketing experience for both eCommerce and non-profit organizations and has worked in both agency and in-house environments.
He specializes in building Content Marketing, Email, Social Media and SEO strategies and programs from the ground up. Beginning his marketing career in Email at iContact and then moving into local SEO focusing on the Real Estate & Apartment Rental field, he has since gone on to create SEO, Email, Social Media and Content Marketing strategies in a wide variety of industries. He has developed successful omnichannel customer experience and lead generation strategies for everyone from small business owners and major corporations such as Ralph Lauren, Chico's, Harley Davidson, and MIA Shoes to non-profit organizations under the ISA umbrella such as The Automation Federation, Automation.com, and the Security Compliance Institute.
In his spare time he enjoys gaming, traveling and relaxing with his wife and two dogs. Follow Chris on Twitter @scin383.
You can find his slide deck here: https://www.slideshare.net/ChrisS9
5:00 - 6:30 Networking Pizza Party
6:30 - 8:00 Presentation with Q/A
8:00 - 9:00 Rookie's Networking After Party
My suggestion, arrive early and avoid the traffic. There is a free co-working space on the first floor at The Frontier which you can use until 5PM. When that closes, join us for the networking pizza party (follow the whiteboard signs in the hall). The presentation will begin promptly at 6:30, so don't be late. Q/A will wrap up by 8PM, but you don't have to go home. Continue the conversation at Rookie's Sports Bar only 6 min away in RTP (4911 Central Park Dr).
If you cannot attend the networking events before or after the meeting, feel free to drop in for the presentation from 6:30 - 8:00.
If you want some pizza, arrive early. If you prefer beer, stay late. If you want to have a great evening with other SEO marketers, join us for both.