This month, we will take a deep dive into the role of chat bots in digital marketing and SEO. From lead generation to sales, surveys to segmentation, chat bots can help your business serve your customers and increase engagement with your content.
We will be joined by Teresa Robinson and Kevin Welsh to learn how they each approach the creation of chat bots. This discussion will touch on using code with Dialogflow to build a custom integration with a database. However, we will begin by learning how a chat bot builder can automate customer service and lead generation.
This discussion will focus on the basics and intermediate opportunities for using chat bots. However, we will also touch on some of the more complicated possibilities for advanced chat bot development.
Teresa is the founding owner of TR Marketing, a boutique marketing agency specializing in helping businesses grow their database of customers - the equivalent of creating your own radio station! She does this through a technology stack of tools, one of which is chat bots. Teresa is one of the few chat bot builders in the area and is a Certified Manychat Agency Partner.
For just over 8 years, Theresa has owned a digital marketing agency. Before that, she spent 20 years working as a software tester.
Chat bots, when used for Messenger Marketing, are an incredible tool for lead nurturing. Theresa combines chat bots with other strategies, to grow her client’s lead lists:
From your website
Paid and Organic methods
Facebook and Instagram ads
In 2004, Kevin launched Welsh Technologies, a consulting and development shop that specializes in creating ecstatic clients, among other things. Over the years, the company has built tools for marketing, advertising, sales, inventory, manufacturing, finance, healthcare, politics and other sectors. Today Welsh Technologies primarily focuses on developing solutions around business intelligence, process management and mobile data acquisition, helping companies gather data so that decisions can be made based on one version of the truth.
Kevin has a strong passion for both technology and abstract thinking. As the lead software architect for Welsh Technologies, his main roles include engaging with clients to analyze their needs, engineering creative solutions and then managing the development team as they bring them to life.
He is also an audiophile and launched Musica Pristina in 2012. There he designs and builds high end audio appliances. He manages a team of electrical engineers and industrial designers who invoke breathtaking music experiences by creating the most accurate devices physics allows.
More recently, Kevin has started working on a tech focused camp geared toward high school students. Kevin intends to create an environment that teaches strategic thinking, teamwork and presentation skills to name a few.
What you will learn:
Beyond decision-tree / linear chatbots
A few options for creating the smart backend for bots
The complexity involved in doing chatbots well
5:00 - 6:30 Networking Pizza Party
6:30 - 8:00 Presentation with Q/A
8:00 - 9:00 Rookie's Networking After Party
My suggestion, arrive early and avoid the traffic. There is a free co-working space on the first floor at The Frontier which you can use until 5PM. When that closes, join us for the networking pizza party (follow the whiteboard signs in the hall). The presentation will begin promptly at 6:30, so don't be late. Q/A will wrap up by 8PM, but you don't have to go home. Continue the conversation at Rookie's Sports Bar only 6 min away in RTP (4911 Central Park Dr).
If you cannot attend the networking events before or after the meeting, feel free to drop in for the presentation from 6:30 - 8:00.
If you want some pizza, arrive early. If you prefer beer, stay late. If you want to have a great evening with other SEO marketers, join us for both.