Learn from the Masters: David LaPlante of PropertyRadar
How a little brain science and few good data habits will help you grow your business in an increasingly competitive real estate market.
Get your message right or get fewer deals. It’s that simple. Real estate investing isn’t just a numbers game.
Humans are involved in doing deals, whether it be finding and marketing to opportunities, or stewarding transactions to the finish line. Investors that deliver the right message to the right market opportunities win more deals by taking advantage of the irrational side of the human brain.
It’s a tight market and there’s more competition. Investors who are deliberate in their targeted local marketing are thriving. Everyone else? Wasting time and money sending the wrong messages to the wrong opportunities and wondering why they aren’t seeing any results.
It's no secret that public records can be a gold mine of leads and market intelligence for real estate professionals, especially when targeting a defined market, or FARM. What's not as obvious are the strategies and techniques for mining public data to get at that gold.
Meanwhile, Big Businesses with their Big Data teams and even bigger budgets are running circles around small businesses who ignore developing data-driven growth strategies.
That’s where a little brain science and a few good data habits can help you craft winning marketing strategy and grow your business in an increasingly competitive market.
Join PropertyRadar CMO David LaPlante as he shares insights, stories, and strategies cultivated from managing over $100 million in client marketing spend to grow businesses with data-smart targeting and irrational marketing appeal.
In this presentation, David will cover:
• Understanding brains, behavior, and branding to stand out in your market.
• How a distinct brand strategy intersects with data-driven marketing.
• Why an increasingly competitive California real estate market will re-shape your FARM strategy for market resilience and resonance.
• Simple, yet successful data-mining and direct marketing habits that lead to success.
Presenter: David LaPlante, CMO
David LaPlante is CMO at PropertyRadar where he leads its mission to make targeted local marketing easy, effective, and affordable for small local businesses.
More about David LaPlante here: http://www.bayflip.com/events
PropertyRadar connects small businesses with their best potential customers by making targeted local marketing easy, effective, and affordable. Thousands of real estate investors, Realtors®, and home services professionals, depend on PropertyRadar to find, know, and connect with their best potential deals, opportunities, and customers across multiple channels.
PropertyRadar distills and refines multi-sourced public data into a convenient, yet comprehensive customer data platform for small local businesses to perform market research, targeted marketing, and multi-channel communications.
Nov 13th: 425 Market St, 9th floor, San Francisco
Nov 14th: 39650 Liberty St, Suite 200, Fremont
Nov 15th: 2121 S El Camino Real, #400, San Mateo
6:00 to 7:00 PM: Networking and Dinner (Please RSVP so that we know how much food to order)
7:00 to 8:00 PM: Presentation by Mr. LaPlante
8:00 to 8:30 PM: Q&A
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