From Observation to Insight: A Panel Discussion About Research Synthesis

Join us for a lively panel discussion about synthesizing user research findings into actionable design recommendations.

For many of us, making sense of qualitative data from user research can be tedious, time-consuming, and overwhelming. Unlike quantitative data (which often fits into neat, measurable categories), insights from qualitative research can be lost or obscured by mountains of notes and observations.

So, where do you start? What's the best way to capture and organize your research notes? How do you make sense out of user data? How do you communicate key takeaways? Join the conversation as our panelists discuss different tools, frameworks, and best practices for getting the most out of your research.

This will be an open Q&A session, so come prepared with questions and curiosity!

MEET OUR PANELISTS

• Michael Dickard, PhD candidate in Information Science at Drexel (http://drexel.edu/cci/)
• Kyree Holmes, UX Researcher at Comcast and Founder of Onyx Valley (https://www.onyxvalley.com)
• Brittany Murphy, Senior Experience Designer at Think Company (https://www.thinkcompany.com)
• Justin Wear, Director of Design Research & Strategy at LiquidHub, a Capgemini company (http://www.liquidhub.com)

EVENT TIMELINE

6:00 - 6:30: Networking
6:30 - 8:00: Discussion
8:00 - 8:30: Wrap-up

ABOUT OUR SPONSORS

Special thanks to the Eastern Standard (https://www.easternstandard.com) for hosting this event and to Think Company (https://www.thinkcompany.com) for providing food and drink!

Eastern Standard is an integrated agency offering strategic marketing, creative services, and turnkey digital technology solutions. Created through a merger between branding agency Tabula and web developer Context, Eastern Standard works with a wide array of clients, including major corporations, nonprofit organizations, and prestigious universities. They help clients grow by focusing on results, guided by the understanding that each business and each solution is unique.

Think Company is an award-winning experience design firm founded in 2007, employing consultants across three studios with expertise in almost every industry. We pride ourselves on using a research-driven methodology which ensures our design decisions are always based on evidence. We specialize in research, strategy and visioning, content strategy, experience design, digital product design, and software development. We exist to help you create great experiences for your customers and employees.