Join us for a talk by Conall Dempsey and Maddy Ross, who will highlight the challenges (e.g., high costs, scheduling difficulties, social awkwardness) and benefits (potential of richer data sets, deeper understanding of repetitive and cyclic challenges, enhanced rapport), associated with spending long periods of time with research participants during in-home contextual research — even if the core product or process being investigated is relatively quick. Conall and Maddy will also explore the relationships between these benefits and their impacts on evolutionary and revolutionary product development.
6:00 - 6:30 Networking
6:30 - 7:30 Talk with Q&A
7:30 - 8:00 Wrap up and more networking
Conall Dempsey is the Director of User Research and Human Factors at Bresslergroup where he leads the user research team in unearthing new, meaningful, and actionable insights that lead to a deeper, clearer understanding of peoples’ needs.
Maddy Ross, a Senior User Researcher at Bresslergroup, comes to user research with a background in anthropology. At Bresslergroup she’s helped expand the available research methodologies, and she plays a key role in interfacing with clients and with leading projects.
Special thanks to Bresslergroup for hosting and sponsoring!
Bresslergroup is an insight-driven innovation lab. Its strategists, researchers, designers, and engineers are trusted by forward-thinking leaders to solve inspiring design challenges in a constantly evolving product landscape. They drive innovation that fuels growth in categories ranging from consumer products to medical devices. With six disciplines under one roof, multidisciplinary teams work side by side through an end-to-end product development process. Based in the heart of downtown Philly, Bresslergroup partners with U.S. and international clients, and with startups to global brands. Nearly 50 years of product innovation have earned the company more than 250 patents and 100 major design awards.