Changes in TV Audience Measurement by Gerald Belton


Gerald A. Belton is a data analyst and statistician who has worked in media research for over 20 years. He has been a speaker for the National Association of Broadcasters, and currently is a member of the Nielsen Local Policy Guidelines Committee. Gerald has earned a B.A. in Mathematical Sciences from the University of Illinois at Springfield, and is currently enrolled in the Master of Statistics program at North Carolina State University, and he is a member of the American Statistical Association. In 2010, Gerald was instrumental in FOX 50 being recognized for community service by the National Association of Broadcasters with the Service to America Television Award. He lives in Durham, NC.