The Design Process w/Sergio Aleman

"What does product design have to do with buildings?"
A whole heck of alot! Have you ever wandered into an Apple store and it felt like every piece of furniture, every product placement was there for a reason? (Even the cash registers are conveniently hidden in the tables making for a completely unobtrusive shopping experience where the products are the star of the show)

Join us for an informative and entertaining talk as Sergio walks us through his design process from understanding the client to beginning sketches and iterations while taking advantage of tools like V.R. to truly capture the essence of communicating the design intent.

There's even bonus content if you arrive early as we'll show some automation tools that will make your life easier in Revit! so add this meeting to your calendars, set your reminders, cancel your plans and tell all your friends and coworkers about it since you won't want to miss this one!

About the speaker:
Sergio is a highly skilled and experienced Principal Industrial Designer and entrepreneur with a decade of experience in the industry. Sergio graduated from the University of Houston with a bachelors in Industrial Design and a minor in Studio Art.
Sergio started his career in the aerospace industry where he learned about the value of stringent manufacturing practices before moving into designing automotive jeeps and cars for Hollywood featured movies! After much traction in the design world, he created products for retail stores such as, Academy Sports & Outdoors, Ross, Amazon; and even medical equipment for hospitals all around the US. Centered around the importance of how we all work in this present day, he helped start companies like Alcove Workstation™, a portable case for the modern workforce.
Combining his experiences with the core of building personal relationships, Sergio is focused on Surg Design Studio, where he gets to work with companies of all sizes to help design, prototype, & engineer their vision and ideas toward production for the masses.