WPROC August Meetup: Build Your Online Presence with Femi Lewis

# Build Your Online Presence: 5 Brainstorming Exercises To Develop Your Content Strategy

Successful content marketing does not happen overnight.

In this session, we will take a step back from actual content creation and dig deep into the foundation of your brand. After all, all great content begins with understanding who YOU are as an entrepreneur and the value of your business.

We will:

• Discover the purpose for developing an online presence
• Consider our core messaging on our website, social media, and email
• Identify our unique selling proposition
• Discuss competition and how to learn from their content