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Re: [SA-Tea-Enthusiasts] Afternoon Tea at Alamo Drafthouse Cinema

Sent on: Wednesday, March 14, 2012 9:53 PM
Hi Pam
Looks hopeful. I would like to attend one of the events.
Rachel Delgado

From: Dax Pamela Dean <[address removed]>
To: [address removed]
Sent: Tuesday, March 13,[masked]:38 PM
Subject: [SA-Tea-Enthusiasts] Afternoon Tea at Alamo Drafthouse Cinema

Okay, still no response to my inquiries from Alamo Drafthouse Cinema. Having heard about the sad way the movie house had been serving the hot tea, I thought we'd like to know what to expect from a movie advertised as "afternoon tea." I did get a reply, though, from Zhi Tea (of Austin TX) about "tea movies" in San Antonio.
March 17, 2012, it turns out, is the first time for an Afternoon Tea event at a San Antonio Alamo Drafthouse Cinema, but they have done this in Austin before. The tea movies were started in Austin as a joint effort with Zhi Tea. I've had the pleasure of sipping tea with Zhi's "Dr Oolong," Jeffrey Lorien, and I can vouch for the quality of his tea products. My concern was how they would be prepared and served at the tea movies.

Jeffrey, as I'd imagined, is not allowing his teas to be served at something billed as a tea event without some assurance about the result. It turns out that he'll be at one of the tea movies next month to personally introduce his teas. I'll let you know when I find out the date and movie for that one.

Here's the reply I got from Zhi Tea:

"Hello Dax,

"Great to hear from you. My name is Jessica and I am with Zhi Tea. So glad to hear you love our tea!

"Yes, we are proud to partner with the Alamo for a new signature series, Afternoon Tea.
Are you going?? We have done 3 months worth of screenings in Austin and they are great.
In typical Alamo fashion, we hope they can replicate it there too :)

"Yes, the chefs have committed to following our detailed and outlined steeping instructions. The teas will not be in bags. They are steeping our loose leaf tea by the gallon and serving it in pitchers. When you arrive at the Alamo, there will be tea cups already set up for each course, like wine glasses at a tasting.

"We were worried a bit at the long-distance brewing and the possibility for error. It is a vulnerable situation: should they mess it up, it might come across as though the tea itself is bad. As you know, that's not the case! :) We are trusting that all will be well but won't know until the big day.

"If you are planning on going, we'd love if you could provide some reconnaissance! We'd love your feedback and insight and should you be on site, please share it with them too! Your praise will surely cement their interest and reassure them that they should do it again. Steeping 24 gallons of tea is no easy task and we applaud their bravery! :)

"Thanks again for your commitment to quality, organics and Zhi Tea. We hope you have a great time at an Afternoon Tea at the Alamo. Hope to hear from you soon!

"Always, Jessica and your friends at Zhi Tea

"P.S. Jeffrey will be coming down to introduce the April one in person!"

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