Unconventional Adobe Analytics Use Cases

Hello Vancouver SEM+SEMPO members!

We invite you to presentation of Charlotte Bourne from Cardinal Path, one of the leading digital intelligence and marketing agencies in North America with offices in Vancouver, Ottawa, Chicago and Tempe.

Unconventional Adobe Analytics Use Cases

You're an SEO or PPC marketing analyst and you have a client working with Adobe Analytics (formerly SiteCatalyst). How can this help you out?

Like all analytics platforms, Adobe Analytics (formerly SiteCatalyst) has a host of customizable options for measuring digital marketing campaigns. However, Adobe Analytics can also be leveraged for less analytics-focused tasks. The presentation covers some unconventional use cases for Adobe Analytics ranging from SEO optimization opportunities to advanced campaign tracking and attribution.

This talk will cover a number of "unconventional plays" in SiteCat. This includes how to scrape data out of the platform, how to get better keyword level insights, and attribution modelling options. Where there is a specific Google Analytics equivalent, that will be presented, but some of these plays are solely available in the Adobe Analytics platform.

About Charlotte Bourne

http://photos2.meetupstatic.com/photos/event/6/7/4/a/600_348386442.jpeg

Charlotte is a Senior Consultant working at Cardinal Path where she works on both the digital marketing and digital intelligence teams doing SEO and analytics. Her educational background is in information studies, cultural studies and commerce and she has certifications in usability (Human Factors International), analytics (Google Analytics Individual Qualification) and a now long lapsed Google PPC certification.

Please register early as we have limited number of sits for this event.

Our Agenda:

6:00 pm - 6:15 pm – Getting together, talking with colleagues.
6:15 pm - 7:15pm - Presentation and Q&A
7:15 pm - 9:00 pm - Networking with colleagues.

Price: $10 at the door, SEMPO members attend for free.

Best regards,

Dmitriy Minenko, Meetup Organizer