SEOnerdSwitzerland

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About us

Detailed information --> [SEOnerdSwitzerland.ch](https://seonerdswitzerland.ch/)

SEOnerdSwitzerland is a non profit organisation that oganizes two in-person event per year where we talk about everything SEO. We share methods, tools, workshops and articles dedicated to SEO. It's a place to hang out with other like-minded nerds, and make friends, learn and develop existing and new SEO skills.

Who is SEOnerdSwitzerland for?
Current SEOs, wannabee SEOs, new SEOs, experienced SEOs, CEOs, Digital marketers or anyone who is enthusiastic about SEO (and talking about it).

Do I have to know SEO to join?
No not at all, SEOnerdSwitzerland offers different events, with different topics and levels of knowledge. If you’re not sure if the event is for you, ask Isaline or Sara. This group will help you to give you confidence about what you already know about SEO and what skills and knowledge you need to grow in the SEO industry.

SEOnerdSwitzerland Code of Conduct

1) Be kind and supportive
We want to create a community that is friendly, welcoming for all and supportive. That means treating everyone with the respect and kindness they deserve.

2) Zero tolerance of bullying
We don't want any bullying, intimidation or hate speech. That includes comments related to race, religion, culture, sexual orientation or identity.

3) Don’t force-feed a sales pitch
Whilst we want you to share how great you are at SEO and we understand that it’s important to sell your service if you are a consultant, remember that our in-person events are meant to share and support. Share contact numbers and keep the promotional speeches for another time and place.

4) Don't start questions with "this is stupid, but..."
This community is to help each other and no questions are ever stupid. We want to create a safe space where people can ask any question they want. Asking questions is a good thing!

5) Be judgement free
Be open-minded. Let’s not judge others based on the questions they ask. That includes also the level of language that they use: it is okay to not speak a perfect German, English or French. Many people speak more than one language: be tolerant of accents and languages.

Reporting rule breakers
If you have any issues or concerns, please notify Isaline@pilea.ch

Speakers Packages
Who gets to be a speaker at SEOnerdSwitzerland? We open a speaker’s pitch in fall to plan the next year. Sara and Isaline review the pitches and choose independently the speakers to offer a balanced program. We encourage first-time speakers. Ask us if you need help.

Here is what SEOnerdSwizerland offers to their speakers:

Support and feedback on draft-deck
Support and coaching on a dry run (we listen to you doing your talk)
For in-person events: train travel and 1 night post-conference accommodation
Post-conference speaker testimonial by one of the event organiser
A safe, friendly and supportive audience to speak in front of

Upcoming events

See all

CHF 5.00
SEOnerdSwitzerland: Kanalübergreifende Sichtbarkeitsstrategie & E-Commerce SEO
Mon, Nov 9 · 6:00 PM CET
Liip AG, Limmatstrasse 183, Zürich, CH
Willkommen zur 49. Ausgabe von SEOnerdSwitzerland, yay!

📅 9. November, 18.00 Uhr
📍 Zürich: Liip AG, Limmatstrasse 183

Vortrag 1:
Wir sind Teil der Antwort, egal wo sie entsteht: Die Sichtbarkeitsstrategie der Suva
🎤 Murielle Müller

Wie bleibt eine grosse Organisation sichtbar, wenn Menschen ihre Antworten immer öfter direkt in Google, KI-Suchen, Sprachmodellen, Medien oder Social Media finden? Murielle zeigt am Beispiel der Suva, wie in acht Monaten eine kanalübergreifende Sichtbarkeitsstrategie entstanden ist, die SEO, Social Media und PR zusammenbringt, statt sie nebeneinander laufen zu lassen. Mit ersten Erkenntnissen aus dem laufenden Pilotprojekt und konkreten Erfahrungen aus der Praxis. Du erfährst:
- Warum die klassische Trennung von SEO, Social Media und PR im Zeitalter von KI und AI Search an ihre Grenzen stösst
- Wie eine kanalübergreifende Sichtbarkeitsstrategie Schritt für Schritt aufgebaut wird
- Welche Best Practices sich für das Zusammenspiel von SEO, Social Media und PR bewähren, damit Nutzerinnen und Nutzer ihre bevorzugte Plattform nicht verlassen müssen
Vortrag 2:
E-Commerce SEO: 3 Erfolgsfaktoren aus der Praxis von Office World
🎤 Markus Dütsch

Wie skaliert man die Suchmaschinenoptimierung für Hunderte Kategorien und Tausende Filterseiten, ohne den Überblick zu verlieren? Dieser Vortrag beleuchtet drei erfolgskritische Hebel aus der Praxis eines grossen Onlineshops. Du erfährst:
- Effizienz durch System: Wie smarte Teil-Automatisierung von Meta-Informationen Zeit spart und CTRs hebt
- Das Indexierungs-Dilemma: Wie man Facettennavigation so steuert, dass Crawling-Budget geschont und Duplicate Content vermieden wird
- Dynamischer Content: Der richtige Umgang mit saisonalen Kampagnen und das strategische Handling von ausverkauften Artikeln
Ablauf
17:45 - 18:00 Türen offen
18:00 - 19:30 Begrüssung & Vorträge
19:30 - 21:00 Networking & Apéro 😋
21:00 Guet Nacht!

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💛 SEOnerdSwitzerland is a non-profit association since 2019. We organize online and offline events to connect the Swiss SEO community and democratize SEO knowledge. The organisation team are unpaid volunteers. Sponsoring and donation help us cover IT, logistics and apero.

Here is how you can support us:
Sponsoring: Become a sponsor of SEOnerdSwitzerland starting from CHF 500.-
Social Media: Isaline and Corina share updates about SEOnerdSwitzerland on their profiles. Like, share, follow, and tell your SEO friends about us — every bit helps!
- Isaline Muelhauser: Web, LinkedIn
- Corina Burri: Web, LinkedIn, Bluesky
Pitch to speak: Speaker Pitch Form
7 attendees