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Selling Analytics: Getting People to Use Your Models

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Liana Y.
Selling Analytics: Getting People to Use Your Models


By Sean Murphy,

7:00 Announcements,

ZOOM hosted by AICamp
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What's harder than developing models and analytics for complex business problems? Getting people to not only look at them but incorporate them into their decision making processes. Whether you are working inside a larger firm or at a startup looking for new customers for your analytic models, it can be very challenging not only to get reliable information and management attention but also to cultivate enough confidence in the output that it helps to inform decisions.

Key Take-Aways
• How to ensure you are addressing a critical business issue.
• How to diagnose the underlying constraints and true costs a customer (whether internal or external) faces in acting on your model.
• How to ensure your model results are based on solid information
• How to test if your "answers" are really actionable.

Speaker Bio

Sean Murphy has worked in a variety of roles in the last twenty-five years: software engineer, engineering manager, project manager, business development, product marketing, and customer support. Companies he has worked directly for include Cisco Systems, 3Com, AMD, MMC Networks, and VLSI Technology. He has a BS in Mathematical Sciences and an MS in Management Science from Stanford.
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