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Image Optimization Pipeline - Sergey Chernyshev

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Aaron K.


Images are the one of the oldest items on the web (right after HTML) and still so little has changed since we started to use them. That's if you don't count lots of creative talent that went into creating them, so much in fact that it created the web as we know now, rich, shiny and full of marketing potential. being said, images on our websites are the largest payload shifted back and forth across the wires of the net taking big part in slowing down pages. Still we can safely assume that we are going to have only more images and they will only grow bigger, along with the screen resolutions on user computers.

If you want to stop slowing down your pages and reducing user experience, it's time to take images seriously and implement image processing pipeline within your organization!


Sergey Chernyshev is web technologist with background in web development and operations. He's passionate about web performance and local communities, he organizes New York Web Performance Meetup and helps other performance enthusiasts around the world start meetups in their cities.

Sergey is also open source developer and author of a few web performance-related tools including ShowSlow, SVN Assets, drop-in performance .htaccess and more.

His personal web site and blog is located at and he also blogs about performance at ShowSlow blog: . He tweets at @sergeyche (!/sergeyche) and also runs @perfplanet (!/perfplanet) twitter account where he re-tweets performance-related information from people and companies in web performance industry.


18:00 :: Check-in, Eat & Mingle
19:00 :: Introductions & Presentation
20:00 :: Questions and Answer & Open Form
20:30 :: Networking & Discussion
??? :: Beers at the pub!


Presentation starts at 7PM, but doors open at 6:00PM. There will be signage for those who have not been to the Walmart campus. There is plenty of garage parking and limited street parking available. Please enter the Walmart parking garage from Bayhill Dr. and proceed to the elevator and the security desk. ID will be required.

The Walmart San Bruno campus is walking distance (or bike) from the San Bruno Bart Station (~1 mile).

Lost? Call SF Web Performance Google Voice Number: 415.944.SFWP (7397).

Our Sponsors:

O'Reilly Velocity ( is much more than a conference; it's become the essential training event for web professionals. Join us June 25-28, 2012 in Santa Clara, CA.

Strangeloop ( makes websites and enterprise applications faster. Automatically.

850 Cherry Ave · San Bruno, CA
203 spots left