What we're about

Are you passionate about making a difference in the world? Are you driven by a desire to help solve wicked social problems? So are we! We meet to talk about how social change is being marketed as effectively as Proctor & Gamble is selling soap. Public health, environment, safety, poverty, homelessness, social enterprise, legal, and more. Meetings include speakers and time for networking.

The Social Marketing Association of North America (SMANA) is a membership organization serving the professional needs of behavior change agents in Canada, the Caribbean, Central America, Mexico, and the United States.

Our members are change agents from all sectors: social marketers, behavioral scientists and economists, conservation psychologists, environmental educators, behavior change communicators, entertainment educators, health communicators, design thinkers and the list goes on.

Together, we advance behavior change for social good.

Upcoming events (1)

SMANA webinar: The power of brands to shape consumer behavior

Online event

January 27, 2022 at 12 pm EST
Presented by Catalina Garcia of AB InBev

This webinar will focus on the power of brands to shape consumer behavior in a way that is positive for the community and business. It will focus on three AB InBev cases that are considered Smart Drinking Social Norms Marketing best practices: Aguila – Live Responsibly, Budweiser – Drinkwiser, and Carling Black Label – No Excuse campaigns. These are all from the case study published by Georgetown University written by Leslie Crutchfield and Myriam Sidibe, and the report for Harvard Kennedy School written by Myriam Sidibe and Zoe Williams.

Catalina Garcia is the Global Director of Corporate Affairs at Anheuser-Busch InBev (AB InBev) and Board Director of the AB InBev Foundation. Catalina currently leads the AB InBev Global Corporate Affairs team, with her work centered on expanding and improving AB InBev’s reputation and ESG strategies. She also leads social marketing globally. She is the co-author of the “How business can drive inclusive growth and development” report published by Harvard Kennedy School, and 2017’s U.S. Top Women in PR winner. She has been a member of several global boards. Born and raised in Colombia, graduated as an Industrial Engineer from Javeriana University, and has worked with several multinational companies from the consumer goods, mining and communications industries.

Register here - https://smana.org/get-involved/webinars/

Past events (36)

SMANA Virtual Networking Event - Happy Hour

Online event

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