What we're about

Are you passionate about making a difference in the world? Are you driven by a desire to help solve wicked social problems? So are we! We meet to talk about how social change is being marketed as effectively as Proctor & Gamble is selling soap. Public health, environment, safety, poverty, homelessness, social enterprise, legal, and more. Meetings include speakers and time for networking.

The Social Marketing Association of North America (SMANA) is a membership organization serving the professional needs of behavior change agents in Canada, the Caribbean, Central America, Mexico, and the United States.

Our members are change agents from all sectors: social marketers, behavioral scientists and economists, conservation psychologists, environmental educators, behavior change communicators, entertainment educators, health communicators, design thinkers and the list goes on.

Together, we advance behavior change for social good.

Upcoming events (3)

SMANA DC Social & Behavior Change Networking Event - 4/29, Rockville, MD

Join the Social Marketing Association of North America (SMANA) and Westat on Monday, April 29 from 5:30 pm – 7:30 pm for an evening of networking and discussion with fellow social marketers and behavior change colleagues. This event will feature a moderated panel of experts who will cover how to integrate digital media into your social marketing strategy. Learn what things to consider as you plan your initiative, such as approaches to content and audience use patterns; how to engage online influencers for both paid and earned marketing efforts, and finally, how to set realistic and measureable goals and evaluate your initiative’s performance against industry benchmarks. The discussion will be moderated by Dr. Amelia Burke-Garcia, the Director of the Center for Digital Strategy & Research at Westat, a research and communications firm located in Rockville, Maryland. Our speakers will include other colleagues from Westat and the online influencer network, Women Online. Getting there: Parking is plentiful right outside of the building as well as several parking garages. Driving is really the best option, but the closest metro stop is Shady Grove (red line) which is about a 10-15 Uber or Lyft from our office. To Research and Twelve Oaks buildings: Turn right: Research Blvd. Research Plaza (1445 Research Blvd.) on right; Twelve Oaks (1450, 1500, and 1550 Research Blvd.), Research (1600 and 1650 Research Blvd.), and RB (1700 Research Blvd.) buildings on left. To Conference Center: Turn right: Research Blvd. Continue ¼ mile. Turn left at the traffic light into 1600 Research Blvd. parking lot. Follow the signs for Conference Center parking. Room: RW5-A Agenda: 5:30-5:45pm – Attendees gather, get snacks and drinks; 5:45-6:00pm – Introductions by host and SMANA; 6:00-6:15pm – Session 1: Planning Your Initiative; 6:15-6:30pm – Session 2: Innovative Strategies to Consider; 6:30-6:45pm – Session 3: Metrics Evaluation; 6:45-7:00pm – Discussion and Questions; 7:00-7:30pm – Thank you by SMANA and Networking This event is free and open to all. Learn more about the benefits of joining SMANA here – http://smana.org. Snacks and drinks will be provided. We welcome change agents from all sectors – social marketers, behavioral scientists and economists, conservation psychologists, environmental educators, behavior change communicators, entertainment educators, health communicators, design thinkers and the list goes on. If you are working to improve your community or a societal issue - join us! Special thanks to SMANA's Innovator Sponsor, Entercom.

World Social Marketing Conference in Edinburgh Scotland

Sheraton Grand Hotel & Spa, Edinburgh

As a World Social Marketing Conference 2019 Committee member, I am excited to invite you to share exciting cases, new tools, research and strategies for positive behavior change with four hundred other public and private sector, professionals harnessing communication and marketing for the greater good. Learn more about the conference here - http://bit.ly/WSMC2019

North American Social Marketing Conference

Shaw Centre

The 1st North America Social Marketing Conference will be taking place in the Shaw Centre in Ottawa, Canada’s National Convention Centre. More details to come. Check this page for updates - https://wsmconference.com/ottawa-2019

Past events (19)

Social and Behavior Change Networking Event in DC!

National Press Club

Photos (43)