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What we’re about

In hopes that consumers will choose a more compassionate way of life, S.M.A.R.T. educates the public on the many cruelties animals suffer. This includes, but is not entirely limited to animals who are:

- used for food/factory farms
- used for fur
- used in vivisection or who are researched upon
- used for sport or entertainment

You'll notice that in each of those scenarios, the common word is 'used.'

Animals deserve better.

Because they cannot speak, does not mean they cannot feel, so we must be their voice. Please consider joining and speaking out on behalf of animals everywhere. Visit our 'About Us' page to learn more. From there, please read through our Frequently Asked Questions page. If you have further questions, contact us via email at contactSMART(at)