Past Meetup

Omnichannel Retail: Personal and contextual experiences + SXA Nuptial Experiment

This Meetup is past

8 people went


All sessions will be presented in English - live streaming link is

Live Streaming starts at (22:00 UTC)

18:30 - 19:00 (21:30 - 22:00 UTC) - Networking and snacks (local only - sorry :P)

19:00 - 19:45 (22:00 - 22:45 UTC) - "Omnichannel Retail: Personal and contextual experiences" with Ishraq Al Fataftah (Sitecore MVP)

19:45 - 20:00 (22:45 - 23:00 UTC) - Q&A

20:10 - 20:55 (23:10 - 23:55 UTC) - "SXA Nuptial Experiment" with Rodrigo Peplau (Sitecore MVP)

20:55 - 21:10 (23:55 - 00:10 UTC) - Q&A

SESSION 1 - "Omnichannel Retail: Personal and contextual experiences" with Ishraq Al Fataftah (Sitecore MVP): Convenience shopping experience is what will drive marketing and operations in the retail industry. Whether it is a mobile app purchase or a self-check-in for rushing customers inside the store, providing a seamless integration between all these different channels can help increase your up-selling and cross-selling rates. Sitecore Commerce delivers a personalized experience to visitors and customers from the moment they land to your website, products browsing and reviews, to check-out process. It is very important to unify the process across all channels and referrals to your website. Using Sitecore xDB, user profiles can be built with proper scoring for users with more propensity to buy. I’ll show how to focus on this using additional tools such as segments lists and targeted campaigns and other channels such as social media campaigns and push notifications in stores.

SESSION 2 - "SXA Nuptial Experiment" with Rodrigo Peplau (Sitecore MVP): “You’re not supposed to do this way” - An experiment made SXA upside down. SXA can highly speed up Sitecore implementation. You can build pages as wireframes, then use Creative Exchange for Front-End Developers. But what if you have a, approved, pre-built Bootstrap Template and want to implement it with SXA? This experiment describes the pains and gotchas learned during the execution of this mission.

About the presenters:
- Rodrigo Peplau (@rpeplau) is a Sitecore Solution Architect at Nish Tech, Inc. who works with Sitecore since 2010. Due to community initiatives such as the co-foundation of the Sitecore Usergroup Brazil (SUG-BR), multiple Sitecore modules and posts, Rodrigo is proudly recognized as a Sitecore Technology MVP since 2016. He loves to grow Sitecore teams and individuals, with the same dedication and care as he develops precise Sitecore solutions.

- Ishraq Al Fataftah (@ifataftah) is the CTO at Applez Tech, a digital customer experience agency based in Amman, Jordan. Ishraq has played the roles of digital consultant, technology evangelist, solution architect and technical director during her 15 years in the industry. She has been the first named female MVP from the MENA region and is very proud to be named one for a third straight year.