Past Meetup

Interactive Talk - 'Are Design Frameworks Like “Material Design” a Good Idea?'

This Meetup is past

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Interactive Talk from Adam Beizsley Pycroft and Indu Kaila; Hosted by EMO Unlimited (

From Google’s “Material” design language to Apple’s iOS human interface guidelines, more than ever, designers have a growing range of design frameworks at their disposal. The question is, should we use them? Are we sacrificing distinctiveness or reducing the effort users have to put in to learning our websites and apps?

During this interactive talk, Adam Beizsley Pycroft and Indu Kaila will work with you to explore the advantages and disadvantages of each approach. We’ll also take a closer look at Google’s “Material” framework as Android has the largest market share of any mobile platform and it’s likely to cross your path in the near future. Finally, you’ll have the chance to team up with some of your fellow SWUXers to create and present your own design framework.

About Adam
Adam is the User Experience Director at Natural Interaction in Bristol. He has 9 years of experience, designing experiences for users of major brands across a range of industries including Automotive, Financial Services and Energy.

About Indu
Indu is a freelance UX consultant. Since graduating from UWE with a Masters (Software development), she has started SWUX with Kathryn and completed a number of UX design/development projects. She is enthusiastic, resourceful and on the lookout for a permanent role where she can work with a more experienced team in order to develop.

Hosting the event - EMO Unlimited (
About EMO Unlimited
We're an integrated ad agency that is pioneering new ways of helping brands with networks to connect and communicate with people at a local level. Clients include BMW, McCarthy & Stone, Jaguar, Arthritis UK, Toyota, Allianz, Vue Cinemas, Lexus and Crown Commercial Services – and all at a national, and some international, level.

We are always on the lookout for digital talent, for creative and account management roles. If you’re looking for a new challenge, please send your CV to [masked]

After the workshop, we’re heading over to The Goods Yard for a few drinks. We’d love you to join us!