Marketing Track - An Introduction to Agile Marketing, with Jeff Julian
Details
In recent years, you can’t read a trade pub without hearing about the explosion and effectiveness of content marketing. More than 90% of marketers cite it as a key strategy in their mix. As marketers, we know we need content. We know audiences want it. But the question becomes, how to do it, do it well, and get it done on time?
According to Jeff Julian, Co-founder of EnterpriseMarketer.com, the power is in planning. Jeff will share how marketing teams he has led have employed sophisticated and agile techniques to deploy content that works.
Three Takeaways:
- Understanding the definition of Agile Marketing and team makeup
- Best practices and tips to get become more agile in your own daily work
- Plan for adopting agile practices for small and large teams
Jeff Julian is the Co-founder and Chief Executive Officer of Squared Digital, a media and marketing services company based in Kansas City. Jeff has been helping enterprise marketing teams develop content strategies for over ten years after he launched one of the largest blogging communities, Geekswithblogs.net. He has been a web developer since 1994, a best-selling author of a book on content management system development, and a Microsoft Most Valuable Professional in XML and SharePoint. Jeff has recently finished a book titled, "Agile Marketing: Building Endurance for your Content Marketing Teams".