Account Based Marketing meetup

Agenda

MC: Oscar Santolalla (http://linkedin.com/in/oscarsantolalla)

1. Strategic ABM deployment, and applying the same principles to deals

Mervi Virkajärvi, Senior Marketing Manager, Account Based Marketing Nordics at Fujitsu (http://fi.fujitsu.com). ITSMA ABM Certified. Winner of B2B Marketing Awards in London 2012.

2. Experiences, results and lessons learned

Timo Häkkinen (http://linkedin.com/in/hakkinentimo), CEO Micromedia (http://www.micromedia.fi)

3. How to test ABM with minimum viable campaign

Timo Sorri (http://linkedin.com/in/timosorri), Founder and CEO at Havain Oy (http://havain.fi). Blog: http://havain.fi/blogi Twitter: Timo_havain (https://twitter.com/Timo_Havain)