Masterclass with LinkedIn on Selling Better using Social Tech Tools

For our February Meetup, we'll be joined by LinkedIn DACH team executives at Factory Berlin Mitte for a special sales enablement masterclass on how to get the most out of leveraging social connections and insights to sell better and faster. This masterclass will focus on B2B selling, however, most of the information transfers to B2C situations.

LinkedIn's been named "the social network to watch in 2019" by Ryan Holmes, the founder of social media management platform Hootsuite. He believes LinkedIn, founded in 2002 before Facebook and Twitter by Reid Hoffman, has always been overshadowed by its rowdy younger siblings.

But quietly, in predictably business-like fashion, LinkedIn has emerged as a social force to be reckoned with. It now counts more than 600 million members. More than 100 million of those are monthly active users and all of them are business professionals. Founders and scale-up leaders can do everything from connect to investors, hire employees, and build relationships with customers using both inbound and outbound methods.

Holmes believes the benefits for companies operating in the B2B space are obvious:

• 50% of users are decision makers
• Premier social platform for lead generation
• 3x higher conversion rate over Facebook and Twitter

But there's more to LinkedIn than having a personal profile or company page. The platform's Sales Navigator's been built and designed for selling in the digital social era. It supports anyone in business by making social selling easier with tools that focus on helping find the right prospects to build trusted relationships.

You'll learn how to:

• Target the right buyers
• Understand key insights
• Engage with personalized outreach
• Automatically save leads in your CRM for a clear pipeline view

Our guest speaker for the evening is Sebastian Lukas Moron, LinkedIn Sales Solutions Account Executive for DACH.

Format of the Night:
18:30 - Doors Open - Drinks and Networking
19:00 - Welcome from Factory Berlin, Introductions, Masterclass Begins
20:00 - Masterclass Finishes, More Drinks and Networking
20:30 - End of the night - you leave with new contacts and fresh ideas!

Please Note: this talk will be in English, however, Sebastian and his DACH LinkedIn team can answer follow-ups in German if you prefer.

And finally, if you'd like to read more about Ryan Holmes' thoughts on LinkedIn as referenced above, here's his original Medium article:
https://medium.com/@invoker/the-social-network-to-watch-in-2019-the-one-nobody-notices-cc79e2669a1f

About your Meetup organizer:
Tricia Levasseur is a story-driven digital sales and marketing expert, business generator and relationship builder: She combines storytelling, technical analytics expertise and people to create data driven strategic sales and marketing campaigns that maximize customer results and generate revenue. Tricia comes from a long line of entrepreneurs. She's also a HubSpot Sales Partner consulting to scale-up and corporate leaders worldwide. Tricia is an award-winning journalist (formerly Bloomberg News & CNN International) and University of Cambridge MBA. She's also been named as a top writer for Entrepreneurship, Startup, Business, and Technology on Medium. https://medium.com/@cambridgetricia

About Factory Berlin:
Factory Berlin is an international community of innovators and changemakers who empower each other to create, share, and disrupt. Inspired by Andy Warhol’s famed Factory in New York, Factory Berlin brings together the brightest minds from tech, politics, arts, and science into one dynamic and collaborative ecosystem. Our members’ extraordinary drive for innovation impel them to become the opinion leaders of tomorrow.