We will hear from Justin Carmony, the Sr. Director of Engineering, Analytics at Deseret Digital Media.
This talk is part use-case and part intro into BigQuery.
Three years ago Deseret Digital Media had a serious problem: it had a lot of data in Google Analytics and Google Ad Manager (then called DFP), but couldn't run the in-depth analysis needed because of limitations with their reporting tools. They had crucial questions they couldn't answer, so they did what everyone else was doing: just guessing and hoping for the best.
Then one day Justin discovered BigQuery and the rest is history. Without having to create an entire data warehousing team, Justin was able to ingest 30 GB of data a day into BigQuery easily. They went from vague reports to perfectly precise queries. Not only that, but DDM's reports ran incredibly fast. They soon hooked up BigQuery data with Data Studio and provided insights to the entire company.
Justin will cover the basics of BigQuery and talk about best strategies of how to get started with it. BigQuery is fast, simple, and affordable, and you're going to love learning more about it.
Parking and Getting there
Parking is available underneath the building off 300 W. You can park anywhere that it not marked reserved. For Trax get off at the Arena Station and enter the building on 300 West. Go to the lobby and someone will meet you there.
If you park at the Triad Center then enter the building in the south east entrance on the 2nd floor of the parking garage. Follow the hallway south then around the corner to the elevators. Take the elevator to the first floor and an employee will be there to greet you and assist you to the meeting room. Parking will be free. Take a parking ticket and parking validation will be provided.
The building doors lock at 6 PM. We will have a person in the lobby until 6:15. For anyone that arrives after 6:15 we will post a message on the door with a cell phone number that attendees can text. An employee will then come down and get them into the building.