You Snooze You Lose: How to Win in Ad Tech

Second only to high frequency trading when it comes to low latency, real-time bidding platforms have just 100 milliseconds or less to win a bid and serve an Ad. Aerospike founder Srini V. Srinivasan will describe how leading digital advertising companies are scaling their businesses using a NoSQL database for real-time processing on the edge and to leverage insights generated using a Hadoop based analytics platform in the back.

He will describe how Aerospike’s game changing hybrid approach to memory (DRAM + Flash), a self-healing cluster architecture and real-time optimization techniques make for a powerful NoSQL database that scales up and out to consistently deliver 1 Million+ TPS, sub-millisecond query responses, and 100% uptime—while managing terabytes of data and billions of objects with dramatically smaller cluster sizes.

Prakash Chandra, Director of CTD Engineering will talk about how eBay is pushing the limits of speed at scale, describe the challenges involved and decisions that must be made in building a platform that must lookup data within extremely tight SLAs and how eBay uses Aerospike, Hadoop and big data analytics to turn insights into action.

Presenters:

Prakash Chandra, Director of CTD Engineering, eBay
Prakash leads the Technology team for Display Advertising Initiatives at eBay. As part of eBay Advertising, the Display Advertising team is responsible for eBay’s marketing, advertising on owned & operated eBay properties and utilizing eBay’s rich data-set to discover and optimize audience segments for eBay Audience Platform.

Prior to joining eBay Advertising, Prakash led the development of behavioral and performance ad targeting technology for mobile (AdHaven Bullseye) as the VP of Engineering at 4INFO and led the R &D Technology team at Advertising.com (AOL) as Sr. Director for development of a large scale ad targeting and optimization platform (AdLearn) with strengths in CPA pricing model.

Prakash holds B. Tech degree in Mechanical Engineering from Indian Institute of Technology (IIT) Kanpur, India and MS from University of Illinois at Urbana-Champaign.

Srini V. Srinivasan, Founder & VP of Engineering and Operations, Aerospike
Srini has 20+ years experience designing, developing and operating web scale infrastructures and over a dozen patents in database, internet, mobile and distributed system technologies. Srini co-founded Aerospike to solve scaling problems he experienced at Yahoo!, where as Senior Director of Engineering, he had global responsibility for the development, deployment and 24x7 operations of Yahoo!'s Mobile products what were in use by tens of millions of users.

Srini joined Yahoo! as part of the Verdisoft acquisition, where as VP Engineering, he oversaw the development of high performance data synchronization products for mobile users. Prior to Verdisoft, Srini was Chief Architect of IBM's DB2 Internet Products. He was Senior Architect of digital TV products at Liberate Technologies.

Srini has a B.Tech degree in Computer Science from the Indian Institute of Technology, Chennai, and M.S. and Ph.D degrees in Computer Science from the University of Wisconsin-Madison.