Why Talent Can Make or Break Your Start-Up

As you grow your business, you might think you just need to hire the best people and the rest will fall into place. But Zappos CEO Tony Hsieh knows better. He has famously talked about the $100 million he has wasted on hiring mistakes and how he wishes he had defined a culture earlier in Zappos' growth. Workforce consultancy founder Susan LaMotte will share key tactics on how to build a culture and hire to that culture. You'll learn how to solve talent problems and the real impact a strong hiring strategy and cultural foundation will have on your business.

Speaker:

Susan Strayer LaMotte, SPHR is the founder of exaqueo, a workforce consultancy. Susan has worked and consulted with start-ups, high-growth and mature companies around the world and leads organizations and individuals to create powerful workplace, culture and talent strategies and employer and personal brands.

Susan’s worked inside and consulted for some of the most renowned global brands including The Ritz-Carlton, The Home Depot, Marriott International and Arthur Andersen. More importantly, she’s recognized for the results of her work. In 2011 she was named a top 100 influencer in HR and a top 100 HR/Recruiting Industry pro. In 2012 she was named a Top 100 Branding Expert.

Susan’s been studying social media and its impact since the early 2000s. In 2012, the social media strategy for Human Resources that Susan spearheaded at Marriott International was named #1 in social media for HR by Fortune Magazine and the Employer Brand she led and developed there was awarded Best Employer Brand.

Known for her presentations, Susan’s spoken to hundreds of audiences from C-level executives to college students. She’s also shared sound bytes with media all over the world including the Wall Street Journal, Fast Company, the New York Times, The Washington Post and regularly writes for publications like Forbes. She’s the author of two books including The Right Job, Right Now (St. Martin’s Press). Susan sits on the Board of Advisors for RemarkableHire and is on the Board of Directors for RecruitDC.

Susan has an MBA from Vanderbilt University, an MA in Human Resource Development from The George Washington University and a BA in Communications from Virginia Tech. She’s also certified as a Senior Professional in Human Resources (SPHR).

Connect with her @SusanLaMotte (http://twitter.com/#!/@SusanLaMotte).

Amazing Sponsors:

Rutgers Professional Science Master's Program (http://psm.rutgers.edu/about)

Rutgers Office of Technology Commercialization (http://otc.rutgers.edu/about/index.php)

What to Expect:
• 6:30pm – Meet, Eat, and Tweet scarletstartups (https://twitter.com/ScarletStartups)
• 7:00pm – Speaker
• 8:00pm – Open Q&A
• 8:30pm – Wrap up

**You can park in lot 82 which is right next to the building**