Measuring customer lifetime value & Test-Driven Data Analysis

Speaker 1 - Dave Evans (Engineering Team Lead (Analytics) - FreeAgent

http://www.linkedin.com/in/dave-evans-a2a2555b

FreeAgent is the UK’s market-leading online accounting system designed specifically for micro-businesses and freelancers. Customers can access the system on a subscription basis either paying directly or through their accountants. In this talk I will present the method we developed to estimate the residual lifetime value of future subscription payments from new and existing customers, together with some recent results.

About the speaker:
Dave Evans currently leads the FreeAgent Analytics team with a focus on customer research and experimentation, data products to improve business decision making and customer experience, and the democratisation of data within the business. Before joining FreeAgent in Edinburgh, Dave worked at the University of California, San Diego and CERN, with particular contributions to pattern recognition algorithms, data driven measurements and the search for the Higgs boson in the WW and ZZ channels.

Speaker 2 - Nicholas J. Radcliffe - Stochastic Solutions Limited -

http://www.stochasticsolutions.com/njr.html

http://www.stochasticsolutions.com

Test-driven data analysis (TDDA) seeks to take some of the ideas and practices from test-driven development and apply them, with appropriate modifications, to avoid some of the common pitfalls in data analysis. While some of the ideas carry over straightforwardly, both the way data analysis is typically developed and the nature of data analysis tasks mean that mainstream TDD ideas need to be modified and extended to be fully effective in the context of data analysis.This talk will compare and contrast mainstream TDD and TDDA, and talk about the challenges and ideas for improving the quality of data analysis using these and related ideas.

Speaker 3 - Alan Kerr, Project Manager,Scottish Enterprise

Innovation advisory services and grants available from the Innovation & Enterprise Services division of Scottish Enterprise.

Alan will give a brief canter through the various Innovation advisory services and grants available from the Innovation & Enterprise Services division of Scottish Enterprise.

Alan’s role in this division is akin to a GP in that he:

· knows enough about the services and grants to diagnose which might be relevant to support a company’s innovation activities; and,

· can help to arrange a follow-up consultation with the appropriate service or grant specialist.

Event schedule:
6:30 PM – 7:00 PM: Networking
7:00 PM – 7:30 PM:Dave Evans (Engineering Team Lead (Analytics) - FreeAgent - http://www.linkedin.com/in/dave-evans-a2a2555b
7:30 PM – 8:00 PM: Speaker 2 - Nicholas J. Radcliffe - Stochastic Solutions Limited - http://www.stochasticsolutions.com/njr.html
8:00 PM – 8:10 PM: Alan Kerr, Project Manager, Scottish Enterprise.
8:10 PM - 8:30 PM: Q & A session
8.30 PM – 9.00 PM: Networking and Drinks

If you would like to join us for a relaxed evening of insight, debate, pizza and beer then just RSVP :)!