B2B, B2E, B2C2B Which path to Business Sales Success?

There are many paths to Enterprise Sales. Which is the best for you? In this session, we'll look more closely at how to sell to businesses, especially large ones, though the principles apply nearly everywhere. How do you break into the market when you are unknown? How do you navigate (or avoid) politics and IT, and figure out who holds the budget? How do you set your prices? How do you negotiate a contract? When is a check for $400,000 good? When is it bad? Yes, it can be bad, very bad. We'll tackle all these questions as we help you define a smart, effective sales process for selling to businesses of any size.

Mark Bullard started selling greeting cards in 5th grade door to door. He eventually graduated to software and has now closed deals and serviced relationships with 23 of the Fortune 500 including 4 of the top 10. He's sold software subscriptions from $8/mo to $700,000/year. He wanted to join a startup as a Product Manager, but they convinced him to do Sales and he loved it, eventually becoming the VP of Sales. Mark has also worked in Tech Support, QA, Customer Success, Product Management, Strategy, Professional Services, Marketing and was COO overseeing all of these roles in his last company. He looks at Sales through a broad lens and cares about how it fits into the whole company for the good of the company and the customers. He is founder, VP of Sales, Sales Manager and SDR for BrainSquall, a customer intelligence gathering solution for Enterprise Sales, Service and Success. If you have questions about sales and sales process, or would like to meet with Mark 1:1, you can reach him at Mark@BrainSquall.co.