Repurposing Content for Social media

As we work to build an audience for our startups, our content strategy is vital. Long-form content, such as blogs, white papers, or webinars, are important from an SEO and thought-leadership perspective. But, getting traction on social media with long-form content is a major challenge. Short-form videos are where the traction is on social media. Finding ways to quickly repurpose your long-form content to short-form videos can help maximize your content efforts.

A variety of new AI-powered technologies are now becoming available to solve the social media content problem.
Vikram Chalana of Pictory.AI will give a tour of a SaaS platform that he and his team has been building to repurpose long-form content, blogs and webinars, into short-form videos ideal for social media in a matter of minutes.

As we work to build an audience for our new startup, our content strategy is vital. Effective and compelling content, also can be a lot of work. Finding ways to quickly use that content in different forms, adjusted to the channel that they are on can help make your content efforts more effective.

Vikram will share how Pictory's customers are posting these short videos on social channels with high frequency and driving higher engagement and higher traffic to their high-value long-form content.

Vikram Chalana from Pictory.ai will give a tour of some tools to engage in video creation and editing using AI support to make repurposing content more effective.

Vikram Chalana, CEO, is an engineer turned entrepreneur with over two decades of software industry experience. He was the co-founder of Winshuttle, an enterprise software company focused on SAP data management that he led to grow to over 300 employees globally. He holds a PhD from University of Washington and a Bachelors in Engineering from Indian Institute of Technology.