Next Meetup

Scientific Experimentation in Marketing to Gain Competitive Advantage w/ eBay
eSage Group's Marketing Analytics Group presents, Carlos Avello, Director of Paid Internet Marketing Analytics at eBay Inc, to discuss "Scientific Experimentation in Marketing to Gain Competitive Advantage." Join us as Carlos discusses various methodologies around experimentation in the opportunity mining space. With a goal of finding profitability where others cannot, eBay uses experimentation and testing to grow their competitive advantage, taking an exploratory approach rather than a finalist approach to testing. Because there is no failure in testing, only learnings can come from it. “Do or do not, there is no try” - Yoda During his talk Carlos will discuss: • How experimentation is used to achieve eBay’s mission to reach, inspire, attract and convert existing and potential buyers (and sellers) profitably. • Competitive Advantage via Testing in PIM and its Current Landscape • Strategies to grow competitive advantage including an exploratory approach to testing and embracing variability. You can view Carlos Avello's LinkedIn profile here: ********************************* eSage Group ( ) is the organizer and sponsor for the LA ( ) and Seattle Marketing Analytics Groups.


2901 First Avenue South · Seattle, WA

What we're about

eSage Group's Marketing Analytics Group is organized and sponsored by eSage Group (, a boutique marketing analytics consultancy. Our group brings together marketers and analysts to share best practices and learn about new trends. For over 5 years, we have been meeting on the 3rd Tuesday of each month. Currently, we are meeting at SUR in SODO.

We talk Marketing Analytics from all angles - Attribution, Segmentation, Data Driven Marketing, Visualization, Cloud, Big Data, Machine Learning, Internet of Things, and so much more.

We are very fortunate to attract some of the brightest marketers in the area to speak to our group!

Join us to learn and network! We look forward to meeting you at our next one!

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