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Upcoming events (5+)
eSage Group's Seattle Marketing Analytics Group presents Maureen Shannon, Sr. eCommerce Strategy Manager at Unilever These days, big brands are focusing on growing their Direct-to-Consumer channels as the small DTC companies are slowly chipping away at their market share and the importance of owning your customer data grows. Join us as Maureen Shannon, Sr. eCommerce Strategy Manager at Unilever, shares how her team is successfully launching and growing DTC businesses at Unilever. During her talk, Maureen will discuss: -Her team/who they are, what they do & how they support Unilever -What goes into a building a DTC business case -What business metrics matter when operating a DTC business -What vertical integration & partnership look like -What technology is available for DTC websites @ Unilever -What is lifecycle marketing & why is it critical for DTC businesses You can view Maureen’s LinkedIn profile here: http://bit.ly/2QWgmrU eSage Group ( http://bit.ly/2f0JdMj ) is the organizer and sponsor for the LA ( http://bit.ly/2nhl5GP ) and Seattle Marketing Analytics Groups.
After many years of meeting exclusively in Seattle, we are excited to co-host our 1st event on the EAST SIDE with Expedia Group! This is in addition to our event on 2/19 in SODO - we hope you can make it to both! eSage Group's Marketing Analytics Group presents Michael Lisin, Senior Manager, Strategy & Analytics & Stephanie Tong, Data Scientist, Marketing Content at Expedia Group to discuss, "Using Machine Learning to Better Understand & Target Customers." Please join us as Michael and Stephanie discuss how Expedia Group is using machine learning to help them unlock the answers to: • Giving the right promotion to the right customer at the right time • How Expedia does large-scale text optimization for marketing e-mails • Learning what content to send at different stages of the customer cycle, across products, across countries You can view Michael's LinkedIn Profile here: http://bit.ly/2Cic1tQ You can view Stephanie's LinkedIn Profile here: http://bit.ly/2Rr6fk0 ********** eSage Group ( http://bit.ly/2f0JdMj ) is the organizer and sponsor for the LA ( http://bit.ly/2nhl5GP ) and Seattle Marketing Analytics Groups.
eSage Group's Seattle Marketing Analytics Group presents Charlie Cole, Global Chief eCommerce Officer at Samsonite and Chief Digital Officer at TUMI to present "Modern day CRM (er, CDP?) – What Data do You Need to be Effective?” Customer data needs have changed within organizations over the last 5 years arguably more than ever before. Between privacy concerns, multiple points of distribution, multiple points of contact and the need to differentiate your brand over the long term – the traditional ‘CRM’ is all but dead. The Customer Data Platform has become a Gartner quadrant only within the last 2 years, so the technology is still largely misunderstood and misused. Let’s discuss what a CDP truly is (and isn’t) and what your customer data infrastructure should look like. You can view Charlie's LinkedIn Profile here: http://bit.ly/2MUVdOo ******** eSage Group ( http://bit.ly/2f0JdMj ) is the organizer and sponsor for the LA ( http://bit.ly/2nhl5GP ) and Seattle Marketing Analytics Groups.