Managing Thru Change w/Ashley Travis, Group Mktg Manager for Starbucks Rewards


As marketers, we are constantly managing various tactics that require refinement or at times, be completely pulled. Developing that 360 degree view of not only our customers, but our marketing strategies is what makes our job so interesting.

So, how do we best manage change?

Ashley Travis, Group Marketing Manager ( Starbucks Loyalty Programs ( will share her best practices obtained when relaunching Starbucks Rewards.


Light appetizers and first drink provided by eSage Group (


eSage Group ( is a boutique sales and marketing business intelligence consultancy. We provide analytics strategy, system integration and reporting services to quickly and effectively connect your data to uncover hidden insights and improve marketing performance. We are tool agnostic with deep skill sets in the Microsoft BI stack as well as open source and cloud. We are able to bridge the gap between IT and marketing with not only our technical knowledge, but also organizational and business acumen. eSage Group runs the Marketing Analytics Meetups in both LA ( and Seattle (