Steve McChesney, Global VP of Field Marketing (http://bit.ly/2jUWE4D) at F5 Networks, will discuss how the traditional, B2B, event based discipline of Field Marketing is evolving in a digital marketing world.
• Managing through the complexities of sales alignment
• Channel partner investment
• and a major talent gap. . .
Steve McChesney is a 25 year veteran of the Seattle high-tech scene, spanning from the age of desktop software to the Internet bubble to the current cloud revolution. He is currently VP of Global Field Marketing at F5 Networks. He is responsible for the strategic execution of F5 demand generation and brand development campaigns globally. Steve has held leadership roles in Sales, Marketing and Business Development for early stage startups and multi-billion dollar enterprises in the technology industry, including:
eSage Group ( http://bit.ly/2f0JdMj ) is the organizer and sponsor for the LA ( http://bit.ly/2nhl5GP ) and Seattle Marketing Analytics Groups.