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T-Mobile has a very successful consumer business and a slick consumer marketing team that drives “un-carrier” moves that are increasing net new customers by 1 million or more a quarter. T-Mobile for Business is a fledgling organization that is leveraging a great consumer brand to create credibility and opportunities with businesses. In his presentation, Gavin Warrener, Director of Digital and Demand Generation @ T-Mobile, will discuss:
- Differences between B2B and B2C oriented brand analytics
- The unique data issues T-Mobile for Business has and how they are seeking to solve them
- The approach T-Mobile is taking to leverage their consumer marketing infrastructure and capability
- What the “perfect world” of tomorrow looks like for them
You can find Gavin's LinkedIn profile here: http://bit.ly/2EUYckS
eSage Group ( http://bit.ly/2f0JdMj ) is the organizer and sponsor for the LA ( http://bit.ly/2nhl5GP ) and Seattle Marketing Analytics Groups.