Past Meetup

Scientific Experimentation in Marketing to Gain Competitive Advantage w/ eBay

This Meetup is past

104 people went

Every 3rd Tuesday of the month

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****We are currently on a wait list, but we encourage you to RSVP and add your name to the wait list. Spots will open up closer to the event!****

eSage Group's Marketing Analytics Group presents, Carlos Avello, Director of Paid Internet Marketing Analytics at eBay Inc, to discuss "Scientific Experimentation in Marketing to Gain Competitive Advantage."

Join us as Carlos discusses various methodologies around experimentation in the opportunity mining space. With a goal of finding profitability where others cannot, eBay uses experimentation and testing to grow their competitive advantage, taking an exploratory approach rather than a finalist approach to testing. Because there is no failure in testing, only insights can come from it. “Do or do not, there is no try” - Yoda

During his talk Carlos will discuss:
• How experimentation is used to achieve eBay’s mission to reach, inspire, attract and convert existing and potential buyers (and sellers) profitably.
• Competitive Advantage via Testing in PIM and its Current Landscape
• Strategies to grow competitive advantage including an exploratory approach to testing and embracing variability.

You can view Carlos Avello's LinkedIn profile here: http://bit.ly/2R10moX

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eSage Group ( http://bit.ly/2f0JdMj ) is the organizer and sponsor for the LA ( http://bit.ly/2nhl5GP ) and Seattle Marketing Analytics Groups.