On the 2nd Wednesday of every month, Edward Nevraumont (former CMO General Assembly / CMO A Place For Mom / VP Expedia / McKinsey) hosts a Seattle marketing leader in an intimate setting. The two executives combine a presentation and a conversation to cover a specific marketing topic like viral marketing, personalization, market research, attribution, and more.
There is always time at the beginning and end of the presentation for networking, food and drinks.
This month we cover advertising, and how it is like prospecting for oil in the mid-20th century. We will talk about MacArthur and Hirohito. And why billboards are more about ego than effectiveness
Guest this month is Jason Stoffer, partner at Maveron Venture Capital (early investor in Zulily, General Assembly and Allbirds, among others)
There will be a cash bar and food available.
There is no charge for the event, but please register here to reserve a spot:
This month we cover brand marketing. Liking what we know. Re-launching Tampax. A new logo for an insurance company. McDonalds has nothing to do with Scotland. Funcierge. Brand Personality. Being seen and remembered.
This month's guest is Noah Trannen, CEO/Founder, Rupert
This month we will cover monetization, and how it is kind of everything. We will look at Expedia vs Yelp, how to capture value, why you aren't charging enough, bad price points, welcome programs, humans, exhaust, and why marketing is not marketing
This month's guest is: Mark Britton, Founder/Former CEO Avvo
This month we will cover discounting. We will look at the difference between Apple Stores and JC Penny (and how they were both run by the same guy). We will look at why Art.com is different than Jerome's Furniture. How business history rhymes. Email is the new discount. And REI taking the day off.
This month's guest is Will Daugherty, CEO Pacific Science Center