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Big League Content Marketing for Little League Businesses

Content Marketing Machine on a Budget

Content marketing is all the hype these days, but for small business that don't have full marketing departments, taking on content marketing can seem like an impossible, and very expensive task. But it turns out that there are several concepts that can get you the same impact for a whole lot less. Uri Bar-Joseph, Director of Marketing at Simply Measured, will share a framework, tips and tools on how small business can run content marketing like the big brands.

Uri Bar-Joseph, Director of Marketing at Simply Measured

As Director of Marketing at Simply Measured Uri Bar-Joseph and his team are responsible for building and optimizing the demand generation "machine" that fuels the company's growth. Previously, Uri managed Optify’s demand generation as Director of Marketing. By testing, experimenting and running into almost every digital marketing tactic, channel and campaign under the sun, Uri has developed content marketing best practices as the worlds of social, marketing and sales collide. He has a monthly column on SearchEngineWatch and writes for his company’s blog as well as his own blog, The Marketing Athlete.



WHERE:  Portent Interactive, in the Smith Tower. Street parking is usually pretty easy to find on a Tuesday night but be aware that the meters often charge until 8.




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  • David L.

    Thanks again, Uri, for all your hard work putting that presentation together! If you'd like detailed notes from the presentation, please check out and share this post from the SSN Blog:

    - It's been over a month since we had this meeting and was curious; have any of you implemented any of Uri's process and recommendations in your own work?

    September 14, 2014

  • Carl L.

    Eye-opening, immediately actionable presentation by an authoritative industry expert! Uri was kind enough to share his deck with us If you gained any actionable insights (I have a list), pay it back by giving him a skill endorsement or recommendation on LinkedIn:

    2 · August 14, 2014

  • Gregg M.

    Cool - had to leave before the presentation. Will the deck / slides be made available?

    August 13, 2014

  • Michael P.

    Great presentation on how the structure and the process to build content marketing capability

    2 · August 13, 2014

  • Maria

    The presentation contained great advice for small businesses. I'll be using the framework in my future content marketing efforts.

    2 · August 13, 2014

  • Andrew S.

    The speaker did a great job of providing valuable advice (that's actionable and realistic) while keeping the conversation like and full of examples. VERY patient with Q&A as well.

    2 · August 13, 2014

  • Zachary P.

    Great actionable content. Insightful. A very thorough presentation on content.

    2 · August 12, 2014

  • Gregor S.

    Excellent presentation with many immediately actionable ideas. Two thumbs up!

    1 · August 12, 2014

  • Kevin

    I'm really looking forward to this meetup.

    1 · August 6, 2014

  • John S.

    Looking forward to it!

    1 · August 2, 2014

Our Sponsors

  • Portent, Inc.

    They gave us a place to meet in Seattle and provide quality speakers.

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    Our meetings in the Cafe space are sponsored by SURF Incubator.

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