Big League Content Marketing for Little League Businesses


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Content Marketing Machine on a Budget
Content marketing is all the hype these days, but for small business that don't have full marketing departments, taking on content marketing can seem like an impossible, and very expensive task. But it turns out that there are several concepts that can get you the same impact for a whole lot less. Uri Bar-Joseph, Director of Marketing at Simply Measured, will share a framework, tips and tools on how small business can run content marketing like the big brands.
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Uri Bar-Joseph, Director of Marketing at Simply Measured
As Director of Marketing at Simply Measured Uri Bar-Joseph and his team are responsible for building and optimizing the demand generation "machine" that fuels the company's growth. Previously, Uri managed Optify’s demand generation as Director of Marketing. By testing, experimenting and running into almost every digital marketing tactic, channel and campaign under the sun, Uri has developed content marketing best practices as the worlds of social, marketing and sales collide. He has a monthly column on SearchEngineWatch and writes for his company’s blog as well as his own blog, The Marketing Athlete.
WHERE: Portent Interactive, in the Smith Tower. Street parking is usually pretty easy to find on a Tuesday night but be aware that the meters often charge until 8.
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Big League Content Marketing for Little League Businesses