Social Media - Advertising and Niche Marketing Tips

We're back from our summer break with two incredible experts in the world of social media marketing.

Social media can be a huge and confusing topic, but Robbin Block and John Schuster will make sure you have a great understanding of the latest advertising and niche marketing techniques.

Facebook Advertising Strategies that Pay

Facebook advertising is one of the hottest areas of paid advertising in 2016. Facebook's explosive growth rate combined with its mobile dominant platform has made it the leader in digital display advertising with over 25% of the market share. Get in on one of the hottest trends in digital marketing and learn what it takes to succeed with Facebook advertising.

In this cutting edge talk, John shares some of the real strategies and secrets he's learned from running hundreds of Facebook advertising campaigns. You'll learn tested strategies for success using Facebook advertising with real data and case studies to back it up. You'll take away some actionable strategies that you can use to make a difference for your clients and your own business with Facebook advertising. Be prepared to leave excited and equipped for the future of online paid advertising.

About John Schuster

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John is a professional freelance digital marketer and Vice President of the Seattle Search Network. He has successfully used digital marketing strategies that include Facebook advertising to increase revenue and growth of local and national brands.

A loving husband and father, John is passionate about helping businesses achieve incredible growth using search engine optimization, Facebook advertising, and Google Adwords.

Find the Missing Link in Your Social Media Strategy

Social media marketing efforts typically focus on the elite sites like Facebook, LinkedIn, Twitter, Pinterest and Instagram, but there’s more to be leveraged from niche sites. These may get less traffic, yet are more targeted — meaning they’re richer in buyers who are likely to convert. Robbin will go into detail on the benefits of niche sites, how to find them, what to do once you’re there and a case study showing results against other social activity.

About Robbin Block

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Robbin Block is a creative marketing strategist, author and speaker who combines the best of traditional and new media at Blockbeta Marketing (http://www.blockbeta.com/). She’s worked with emerging, small and corporate clients for 30+ years to solidify business intentions and marketing results. Robbin is the author of Social Persuasion: Making Sense of Social Media for Small Business, a SCORE mentor and instructor, and was the producer and host of the Minding Your Business radio show.