Hey! Over Here! Using Analytics to Stay in the Customer Purchase Journey
Details
This February, Seattle Search Network, gets analytical with Digital Analytics Manager at Analytics Pros Charles Farina and Tim Gillman.
CHARLES FARINA - IMPROVED ROI WITH GOOGLE ANALYTICS!
This session will leave you with action items to improve your ROI and answer much needed attribution questions. We will cover native integrations for dynamic remarketing, remarketing lists for search ads, and state-based audiences that do not require any development or traditional tagging work. Using this we will then focus on performance and attribution. You will be able to leave this session with an understanding of how much you are missing out on by using last click, how long your users take to convert, and exactly how your marketing efforts are or even are not working together.
About Charles Farina
Charles is Digital Analytics Manager at Analytics Pros. He has over 10 years of experience in Digital Analytics, leading implementations and training sessions for companies including Starbucks, GoPro and Yelp. Charles was a nominee for the 2015 Digital Analytics Association Practitioner of the Year and has spoken at conferences across the globe.
TIM GILLMAN - TESTING TO ENHANCE SITE PERFORMANCE WITH GOOGLE OPTIMIZE!
This session will introduce you to Google Optimize, a new A/B testing tool for optimizing your website. To begin, this session will cover the basics of A/B testing and its many benefits to enhancing a site’s UX. After this overview we will discuss why Google Optimize a great choice for any team looking to begin their own testing program. This will lead to a walkthrough on setting up an Optimize account, including how to connect this platform with your Google Analytics Property. To conclude, we will look at setting up basic tests and how to report on their results.
You will leave this session with an understanding of the importance of A/B testing, a process for setting up your Optimize account, and resources to help you begin your own A/B tests.
About Tim Gillman
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Tim is a Digital Analyst at Analytics Pros, specializing in optimization and website testing programs. He has worked with multiple A/B testing platforms and helped several companies set up tests to enhance their UX. In addition to speaking on website optimization, Tim has spoken at several conferences on topics ranging from data visualization to advanced SEO reports.
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Seattle Search Network expresses it's grateful acknowledgement of the essential role our sponsor CDK Global plays in making these events possible. Visit CDK.com (http://www.cdkglobal.com/company/career-opportunities) to learn about openings for industry professionals.
Hey! Over Here! Using Analytics to Stay in the Customer Purchase Journey